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Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study

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  • Chan, Hau-Ling
  • Wei, Xiaoyong
  • Guo, Shu
  • Leung, Wing-Hong

Abstract

This paper examines CSR in fashion supply chains by applying a multi-methodological approach. We first investigate the CSR performance and consumer expectation towards luxury, fast fashion and functional brands through a case study and semi-structure interviews. Then, by building a stylized analytical model, we uncover that it is optimal for the higher-priced fast fashion and functional brands to commit a high CSR commitment with a low advertisement level while the luxury brands should act oppositely. To entice the luxury fashion brand to create a CSR-improving situation, we propose the use of disruptive technologies such as blockchain to help.

Suggested Citation

  • Chan, Hau-Ling & Wei, Xiaoyong & Guo, Shu & Leung, Wing-Hong, 2020. "Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
  • Handle: RePEc:eee:transe:v:142:y:2020:i:c:s1366554520307146
    DOI: 10.1016/j.tre.2020.102063
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