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Retail premiums for honey characteristics

Author

Listed:
  • Laurian J. Unnevehr

    (Dept. of Agricultural Economics, 305 Mumford Hall, MC-710, University of Illinois, 1301 W. Gregory Dr., Urbana, IL 61801)

  • Fatoumata C. Gouzou

    (Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign)

Abstract

The retail demand for characteristics of honey is estimated using retail scanner data. The results show that consumers pay substantial premiums for honey based on form, container, brand, and floral source. The highest price premiums are associated with unique monofloral sources, followed by other unusual, but less pure, floral sources. The results demonstrate that consumers will pay for unique characteristics of honeys associated with particular floral sources. Thus, honey producers may be able to further promote honey products or develop new products on the basis of floral source differentiation. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Laurian J. Unnevehr & Fatoumata C. Gouzou, 1998. "Retail premiums for honey characteristics," Agribusiness, John Wiley & Sons, Ltd., vol. 14(1), pages 49-54.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:1:p:49-54
    DOI: 10.1002/(SICI)1520-6297(199801/02)14:1<49::AID-AGR4>3.0.CO;2-L
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    References listed on IDEAS

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    Cited by:

    1. Petjon Ballco & Fatma Jaafer & Tiziana de Magistris, 2022. "Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 885-904, October.
    2. N. Koffi Amegbeto & Victor M. Manyong & Ousmane Coulibaly & Robert Asiedu, 2008. "Estimating market demand for fresh yam characteristics using contingent valuation: implications for crop breeding and production choices," Agricultural Economics, International Association of Agricultural Economists, vol. 39(3), pages 349-363, November.
    3. Cosmina, Marta & Gallenti, Gianluigi & Marangon, Francesco & Troiano, Stefania, 2015. "Attitudes towards honey among Italian consumers: a choice experiment approach," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202733, European Association of Agricultural Economists.
    4. Ritten, Chian Jones & Thunstrom, Linda & Ehmke, Mariah & Beiermann, Jenny & McLeod, Donald, 2019. "International honey laundering and consumer willingness to pay a premium for local honey: an experimental study," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(4), October.

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