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Differentiation strategies for the wine and nursery sector: empirical evidence from an Italy region

Author

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  • Piermichele La Sala

    (University of Foggia)

  • Raffaele Silvestri

    (University of Bari)

  • Francesco Contò

    (University of Foggia)

Abstract

The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involved in searching for biodiversity, influence and are influenced by the dyadic buyer–supplier relationship. In particular, the study aims at analyzing how the organizational culture, the strategic and relational approach, adopted in the customer-supplier interactions, affect the inter-organizational learning and the value-creating process. For this purpose, an explorative study has been carried out in the wine supply chain of Basilicata region (in southern Italy). Data are collected by submitting a semi-structured interview to the complete population of wineries and grape growers in the abovementioned area. By means of Principal Component Analysis and a Spearman’s rank correlation analysis, the paper investigates if the relational approach adopted by the winery toward the grape grower affects positively the dynamic capabilities for wine differentiation strategies. Results show the grape grower are positively influenced by an organizational culture of winemakers based on flexibility and not standardized transformation processes then facilitating the planting choices and assuring the health of cuttings.

Suggested Citation

  • Piermichele La Sala & Raffaele Silvestri & Francesco Contò, 2017. "Differentiation strategies for the wine and nursery sector: empirical evidence from an Italy region," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-17, December.
    • Handle: RePEc:spr:agfoec:v:5:y:2017:i:1:d:10.1186_s40100-017-0091-z
    DOI: 10.1186/s40100-017-0091-z
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    References listed on IDEAS

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    Cited by:

    1. Adele Finco & Deborah Bentivoglio & Giorgia Bucci, 2018. "Lessons of Innovation in the Agrifood Sector: Drivers of Innovativeness Performances," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(2), pages 181-192.
    2. Adamashvili Nino & Fiore Mariantonietta & Contò Francesco & La Sala Piermichele, 2020. "Ecosystem for Successful Agriculture. Collaborative Approach as a Driver for Agricultural Development," European Countryside, Sciendo, vol. 12(2), pages 242-256, June.

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