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The relationship between wine sector and regional competitiveness

Author

Listed:
  • Milena Viassone
  • Demetris Vrontis
  • Ioanna Papasolomou

Abstract

Despite the large literature on wine sector and regional competitiveness and their measures, scarce contributions test the existence of a correlation between them. This paper bridges this gap by identifying drivers of sector and regional competitiveness, creating two global indices able to measure them and examining the level of their relationship. The analysis examines the correlation between the regional competitiveness index (RCI) and the wine sector competitiveness index (WSCI), developed by using the Delphi methodology. Data was provided through semi-structured interviews with 40 stakeholders of different provenance. The research findings demonstrate that RCI is affected by ten dimensions and WSCI by four dimensions whilst there is a positive correlation between them. The paper provides a list of recommendations in terms of designing, implementing competitive and differentiation strategies aimed at: adopting contemporary marketing communication practices, as well as developing customer loyalty and positive consumer attitudes towards the consumption of premium wine.

Suggested Citation

  • Milena Viassone & Demetris Vrontis & Ioanna Papasolomou, 2016. "The relationship between wine sector and regional competitiveness," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 18(3/4), pages 259-276.
    • Handle: RePEc:ids:gbusec:v:18:y:2016:i:3/4:p:259-276
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    Citations

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    Cited by:

    1. Piermichele La Sala & Raffaele Silvestri & Francesco Contò, 2017. "Differentiation strategies for the wine and nursery sector: empirical evidence from an Italy region," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-17, December.
    2. Virginia Barba-Sánchez & Carlos Atienza-Sahuquillo, 2016. "Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector," Sustainability, MDPI, vol. 8(10), pages 1-15, October.
    3. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    4. Georgiou, Thoukis & Papasolomou, Ioanna & Vrontis, Demetris & Thrassou, Alkis, 2023. "Market-oriented succession effectiveness in family business – Case-based evidence from Cyprus family-owned wine business," Journal of Business Research, Elsevier, vol. 165(C).

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