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The Importance of Determinants of Strategic Development in E-commerce

Author

Listed:
  • Veronika Svatošová

    (Mendel University in Brno, Faculty of Regional Development and International Studies)

  • Jaroslava Rajchlová

    (Mendel University in Brno, Faculty of Regional Development and International Studies)

Abstract

The main aim of the paper is to identify the determinants of strategic development in e-commerce and evaluate their importance on the whole process of strategic management. A research evaluating the importance of determinants is carried out using the online questionnaire survey with enterprises in e-commerce. The paper focuses on research sample consisting 188 SMEs and 21 large enterprises in e-commerce. Selected methods of statistical induction and descriptive statistics were used for verification of the research hypotheses. The research has shown that e-commerce enterprises primarily attribute a varying importance to individual determinants in the process of strategic management. The results show enterprises primarily underestimate the following determinants of strategic development in e-commerce: mission and vision, strategic situational analysis, strategic control, corporate culture, personnel management and strategy, financial management and strategy, ability to work with legislation. E-commerce enterprises do not apply a comprehensive approach in the process of strategic management in the Czech environment in e-commerce.

Suggested Citation

  • Veronika Svatošová & Jaroslava Rajchlová, 2022. "The Importance of Determinants of Strategic Development in E-commerce," Journal of Economics / Ekonomicky casopis, Institute of Economic Research, Slovak Academy of Sciences, vol. 70(9-10), pages 768-792, August.
    • Handle: RePEc:sav:journl:v:70:y:2022:i:9-10:p:768-792
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    determinants of strategic development; e-strategy; e-commerce; small and medium-sized enterprises; personal interviewing;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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