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Foreign Geographical Indications, Consumer Preferences, and the Domestic Market for Cheese

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  • Peter Slade
  • Jeffrey D Michler
  • Anna Josephson

Abstract

The protection of geographical indications (GIs) is an important feature of modern trade agreements. In the Canada-European Union Comprehensive Economic and Trade Agreement (CETA), Canada agreed to stronger protections for GIs of European cheeses and other food products. Under this agreement, new Canadian producers can no longer label cheese as “feta” but instead must refer to it as “imitation feta,” “feta style,” or “feta type.” We use a choice experiment to determine the effect of this agreement on Canadian cheese producers. We find that the effect of GI recognition varies depending on the terms used to label Canadian cheese and the information given to consumers. The results imply that policies that give greater latitude to food marketers will weaken the impact of GI recognition.

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  • Peter Slade & Jeffrey D Michler & Anna Josephson, 2019. "Foreign Geographical Indications, Consumer Preferences, and the Domestic Market for Cheese," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 41(3), pages 370-390.
  • Handle: RePEc:oup:apecpp:v:41:y:2019:i:3:p:370-390.
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    1. Amanda Norris & John Cranfield, 2019. "Consumer Preferences for Country‐of‐Origin Labeling in Protected Markets: Evidence from the Canadian Dairy Market," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(3), pages 391-403, September.
    2. Kelvin Balcombe & Dylan Bradley & Iain Fraser, 2020. "The Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods: Do Consumers Really Care?," Studies in Economics 2004, School of Economics, University of Kent.
    3. Yuko Akune & Nobuhiro Hosoe, 2021. "Microdata analysis of Japanese farmers’ productivity: Estimating farm heterogeneity and elasticity of substitution among varieties," Agricultural Economics, International Association of Agricultural Economists, vol. 52(4), pages 633-644, July.
    4. Áron Török & Lili Jantyik & Zalán Márk Maró & Hazel V. J. Moir, 2020. "Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature," Sustainability, MDPI, vol. 12(22), pages 1-24, November.

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