Behavioral frontiers in choice modeling
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Volume (Year): 19 (2008)
Issue (Month): 3 (December)
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- Wendel,Sonja & Dellaert,Benedict G.C., 2005. "Situation Variation in Consumers’ Media Channel Consideration," Research Memorandum 005, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Loewenstein, George, 2001. " The Creative Destruction of Decision Research," Journal of Consumer Research, Oxford University Press, vol. 28(3), pages 499-505, December.
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