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Thomas Steenburgh

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First Name:Thomas
Middle Name:
Last Name:Steenburgh
RePEc Short-ID:pst328
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Darden School of Business
University of Virginia

Charlottesville, Virginia (United States)
RePEc:edi:sbvirus (more details at EDIRC)

Research output

Jump to: Working papers Articles

Working papers

  1. Qiang Liu & Thomas J. Steenburgh & Sachin Gupta, 2011. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments," Harvard Business School Working Papers 12-012, Harvard Business School.
  2. Thomas Steenburgh & Andrew Ainslie, 2010. "Substitution Patterns of the Random Coefficients Logit," Harvard Business School Working Papers 10-053, Harvard Business School.
  3. Thomas J. Steenburgh & Andrew Ainslie, 2008. "Taste Heterogeneity, IIA, and the Similarity Critique," Harvard Business School Working Papers 09-049, Harvard Business School.
  4. Craig J. Chapman & Thomas J. Steenburgh, 2008. "An Investigation of Earnings Management Through Marketing Actions," Harvard Business School Working Papers 08-073, Harvard Business School, revised Feb 2009.
  5. Jill Avery & Thomas J. Steenburgh, & John A. Deighton & Mary Caravella, 2007. "Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing," Harvard Business School Working Papers 07-043, Harvard Business School, revised Feb 2009.


  1. Clarence Lee & Elie Ofek & Thomas J. Steenburgh, 2018. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged," Management Science, INFORMS, vol. 64(6), pages 2473-2495, June.
  2. Fader, Peter S. & Hardie, Bruce G.S. & Liu, Yuzhou & Davin, Joseph & Steenburgh, Thomas, 2018. "“How to Project Customer Retention” Revisited: The Role of Duration Dependence," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 1-16.
  3. Michael J. Ahearne & Jeffrey P. Boichuk & Craig J. Chapman & Thomas J. Steenburgh, 2016. "Real Earnings Management in Sales," Journal of Accounting Research, Wiley Blackwell, vol. 54(5), pages 1233-1266, December.
  4. Qiang Liu & Thomas J. Steenburgh & Sachin Gupta, 2015. "The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments," Marketing Science, INFORMS, vol. 34(1), pages 144-159, January.
  5. Doug J. Chung & Thomas Steenburgh & K. Sudhir, 2014. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans," Marketing Science, INFORMS, vol. 33(2), pages 165-187, March.
  6. Avery Jill & Steenburgh Thomas J. & Deighton John & Caravella Mary, 2013. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping," GfK Marketing Intelligence Review, Sciendo, vol. 5(2), pages 28-33, November.
  7. Craig J. Chapman & Thomas J. Steenburgh, 2011. "An Investigation of Earnings Management Through Marketing Actions," Management Science, INFORMS, vol. 57(1), pages 72-92, January.
  8. Thomas J. Steenburgh, 2008. "The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models," Marketing Science, INFORMS, vol. 27(2), pages 300-307, 03-04.
  9. Wiktor Adamowicz & David Bunch & Trudy Cameron & Benedict Dellaert & Michael Hanneman & Michael Keane & Jordan Louviere & Robert Meyer & Thomas Steenburgh & Joffre Swait, 2008. "Behavioral frontiers in choice modeling," Marketing Letters, Springer, vol. 19(3), pages 215-228, December.
  10. Thomas Steenburgh, 2008. "Effort or timing: The effect of lump-sum bonuses," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 235-256, September.
  11. Puneet Manchanda & Dick Wittink & Andrew Ching & Paris Cleanthous & Min Ding & Xiaojing Dong & Peter Leeflang & Sanjog Misra & Natalie Mizik & Sridhar Narayanan & Thomas Steenburgh & Jaap Wieringa & M, 2005. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry," Marketing Letters, Springer, vol. 16(3), pages 293-308, December.
  12. Thomas J. Steenburgh & Andrew Ainslie & Peder Hans Engebretson, 2003. "Massively Categorical Variables: Revealing the Information in Zip Codes," Marketing Science, INFORMS, vol. 22(1), pages 40-57, August.

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-DCM: Discrete Choice Models (3) 2008-10-07 2010-01-23 2011-09-16
  2. NEP-ECM: Econometrics (2) 2008-10-07 2010-01-23
  3. NEP-MKT: Marketing (1) 2011-09-16


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