The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
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- David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
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This paper has been announced in the following NEP Reports:- NEP-DCM-2011-09-16 (Discrete Choice Models)
- NEP-MKT-2011-09-16 (Marketing)
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