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Fair Trade Coffee and Human Rights in Guatemala

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  • Sarah Lyon

Abstract

This paper explores how the fair trade coffee market translates consumer action and shopping habits into the promotion of human rights in distant locales. This process does not occur through direct producer–consumer contact. Instead, it is channeled through two interrelated avenues. First, the fair trade certification system which requires producer groups to be democratic, transparent, and accountable and second, the relationships between producers and coffee roasters and importers, who, in this specific commodity chain, act as conduits for consumer actions and intentions. These two facets of the fair trade consumer market promote and protect the secure organizational space that is necessary for producer initiated community development. This freedom to identify and fulfill economic and social development goals through cooperation also reaffirms existing cultural traditions of service and mutual aid among producers. These key components of human rights compliance are critically important in countries such as Guatemala with its history of violent repression, structural inequality, and cultural discrimination against indigenous populations and community organizers. The analysis emerges from ongoing ethnographic research on a group of indigenous, fair trade coffee producers in Guatemala and their relationships with outside buyers and certifiers. Copyright Springer Science+Business Media, LLC 2007

Suggested Citation

  • Sarah Lyon, 2007. "Fair Trade Coffee and Human Rights in Guatemala," Journal of Consumer Policy, Springer, vol. 30(3), pages 241-261, September.
    • Handle: RePEc:kap:jcopol:v:30:y:2007:i:3:p:241-261
    DOI: 10.1007/s10603-007-9040-7
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    Cited by:

    1. Iain Davies & Lynette Ryals, 2010. "The Role of Social Capital in the Success of Fair Trade," Journal of Business Ethics, Springer, vol. 96(2), pages 317-338, October.
    2. Iain Davies, 2009. "Alliances and Networks: Creating Success in the UK Fair Trade Market," Journal of Business Ethics, Springer, vol. 86(1), pages 109-126, April.
    3. Stefan Hoffmann & Katharina Hutter, 2012. "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research," Journal of Consumer Policy, Springer, vol. 35(2), pages 215-236, June.
    4. McGarry Wolf, Marianne & Romberger, Carissa Leigh, 2010. "Consumer Attitudes Towards Fair Trade Coffee," 2010 Conference (54th), February 10-12, 2010, Adelaide, Australia 59264, Australian Agricultural and Resource Economics Society.
    5. Jess Bonnan-White & Andrea Hightower & Ameena Issa, 2013. "Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 337-350, September.
    6. Shannon Sutton, 2012. "Add Producers and Stir? (Re) politicizing Fairtrade participation," Working Papers 38, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    7. Vincent Terstappen & Lori Hanson & Darrell McLaughlin, 2013. "Gender, health, labor, and inequities: a review of the fair and alternative trade literature," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 21-39, March.
    8. Oya, Carlos & Schaefer, Florian & Skalidou, Dafni, 2018. "The effectiveness of agricultural certification in developing countries: A systematic review," World Development, Elsevier, vol. 112(C), pages 282-312.
    9. Elder, Sara D. & Zerriffi, Hisham & Le Billon, Philippe, 2012. "Effects of Fair Trade Certification on Social Capital: The Case of Rwandan Coffee Producers," World Development, Elsevier, vol. 40(11), pages 2355-2367.
    10. Schollenberg, Linda, 2011. "So how much do you pay for ethical consumption? Estimating the hedonic price for Fair Trade coffee in Sweden," HUI Working Papers 31, HUI Research.

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