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Fair Trade Coffee and Human Rights in Guatemala

  • Sarah Lyon


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    This paper explores how the fair trade coffee market translates consumer action and shopping habits into the promotion of human rights in distant locales. This process does not occur through direct producer–consumer contact. Instead, it is channeled through two interrelated avenues. First, the fair trade certification system which requires producer groups to be democratic, transparent, and accountable and second, the relationships between producers and coffee roasters and importers, who, in this specific commodity chain, act as conduits for consumer actions and intentions. These two facets of the fair trade consumer market promote and protect the secure organizational space that is necessary for producer initiated community development. This freedom to identify and fulfill economic and social development goals through cooperation also reaffirms existing cultural traditions of service and mutual aid among producers. These key components of human rights compliance are critically important in countries such as Guatemala with its history of violent repression, structural inequality, and cultural discrimination against indigenous populations and community organizers. The analysis emerges from ongoing ethnographic research on a group of indigenous, fair trade coffee producers in Guatemala and their relationships with outside buyers and certifiers. Copyright Springer Science+Business Media, LLC 2007

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    Article provided by Springer in its journal Journal of Consumer Policy.

    Volume (Year): 30 (2007)
    Issue (Month): 3 (September)
    Pages: 241-261

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    Handle: RePEc:kap:jcopol:v:30:y:2007:i:3:p:241-261
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    1. de Janvry, Alain & Sadoulet, Elisabeth, 2000. "Rural poverty in Latin America: Determinants and exit paths," Food Policy, Elsevier, vol. 25(4), pages 389-409, August.
    2. Michael E. Conroy, 2001. "Can Advocacy-Led Certification Systems Transform Global Corporate Practices? Evidence, and Some Theory," Working Papers wp21, Political Economy Research Institute, University of Massachusetts at Amherst.
    3. Laura T. Raynolds & Douglas Murray & Peter Leigh Taylor, 2004. "Fair trade coffee: building producer capacity via global networks," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(8), pages 1109-1121.
    4. Varangis, Panos & Siegel, Paul & Giovannucci, Daniele & Lewin, Bryan, 2003. "Dealing with the coffee crisis in Central America - impacts and strategies," Policy Research Working Paper Series 2993, The World Bank.
    5. LeClair, Mark S., 2002. "Fighting the Tide: Alternative Trade Organizations in the Era of Global Free Trade," World Development, Elsevier, vol. 30(6), pages 949-958, June.
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