IDEAS home Printed from https://ideas.repec.org/p/uma/periwp/wp21.html
   My bibliography  Save this paper

Can Advocacy-Led Certification Systems Transform Global Corporate Practices? Evidence, and Some Theory

Author

Listed:
  • Michael E. Conroy

Abstract

There is emerging evidence that globalization is beginning to provide new opportunities for global coalitions of advocacy groups to bring market-based pressures to bear upon major transnational firms in a way that promotes higher standards of social and environmental responsibility in production processes and trade relations. This can be seen as successful citizen-led attention to the “production and process methods” which the Uruguay Round of trade negotiations explicitly chose to omit. More broadly it may reflect the increased importance of global branding, improved awareness in both consumer and financial markets of the social and environmental practices of firms, and collaboration on the part of producers to reduce their risk of brand-damaging attacks on the social and environmental responsibility of their practices. The emergence and growth of the Forest Stewardship Council as the “gold standard” for sustainable forest management, and the expensive attempts by the forest products industry to create industry-driven substitute standards, may be the pivotal example of this phenomenon. The further growth of certified Fair Trade practices under Transfair USA is another example. Both cases provide important lessons as to the elements of present and future success for this movement. They may also represent creative new solutions for problems of persistent poverty by using the leverage of markets in the global North to improve the ability of workers, farmers, and other producers in the global South to build natural assets in ways that generate socially and environmentally sustainable livelihoods.

Suggested Citation

  • Michael E. Conroy, 2001. "Can Advocacy-Led Certification Systems Transform Global Corporate Practices? Evidence, and Some Theory," Working Papers wp21, Political Economy Research Institute, University of Massachusetts at Amherst.
  • Handle: RePEc:uma:periwp:wp21
    as

    Download full text from publisher

    File URL: https://www.peri.umass.edu/fileadmin/pdf/working_papers/working_papers_1-50/WP21.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Mark D. Shapiro & Steven M. Hassur & Nicholaas W. Bouwes, 2001. "Empowerment Through Risk-Related Information: EPA's Risk Screening Environmental Indicators Project," Working Papers wp18, Political Economy Research Institute, University of Massachusetts at Amherst.
    2. Fortin, Pierre & Keil, Manfred & Symons, James, 2001. "The Sources of Unemployment in Canada, 1967-91: Evidence from a Panel of Regions and Demographic Groups," Oxford Economic Papers, Oxford University Press, vol. 53(1), pages 67-93, January.
    3. K.A. Dixon, 2001. "Reclaiming Brownfields: From Corporate Liability to Community Asset," Working Papers wp10, Political Economy Research Institute, University of Massachusetts at Amherst.
    4. Manuel Pastor, 2004. "Building Social Capital to Protect Natural Capital: The Quest for Environmental Justice," Working Papers wp11, Political Economy Research Institute, University of Massachusetts at Amherst.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vincent Terstappen & Lori Hanson & Darrell McLaughlin, 2013. "Gender, health, labor, and inequities: a review of the fair and alternative trade literature," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 21-39, March.
    2. Gingrich, Chris D. & King, Emily J., 2012. "Does Fair Trade Fulfill the Claims of its Proponents? Measuring the Global Impact of Fair Trade on Participating Coffee Farmers," Journal of Cooperatives, NCERA-210, vol. 26.
    3. Michael E. Conroy, 2005. "Certification Systems as Tools for Natural Asset Building: Potential, Experiences to Date, and Critical Challenges," Working Papers wp100, Political Economy Research Institute, University of Massachusetts at Amherst.
    4. Laura T. Raynolds & Douglas Murray & Peter Leigh Taylor, 2004. "Fair trade coffee: building producer capacity via global networks," Journal of International Development, John Wiley & Sons, Ltd., pages 1109-1121.
    5. Anthony Hall, 2004. "Extractive Reserves: Building Natural Assets in the Brazilian Amazon," Working Papers wp74, Political Economy Research Institute, University of Massachusetts at Amherst.
    6. Sarah Lyon, 2007. "Fair Trade Coffee and Human Rights in Guatemala," Journal of Consumer Policy, Springer, vol. 30(3), pages 241-261, September.
    7. Tulaeva, Svetlana, 2013. "Institutional trust: The process of trust formation in Russian forest villages in accordance with the international system of forest certification," Forest Policy and Economics, Elsevier, vol. 31(C), pages 20-27.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uma:periwp:wp21. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Judy Fogg). General contact details of provider: http://edirc.repec.org/data/permaus.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.