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Creative Projects: A Less Routine Approach Toward Getting New Things Done

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  • David Obstfeld

    (Mihaylo College of Business and Economics, California State University, Fullerton, California 92834)

Abstract

This paper presents a framework for action that accounts for both how organizations get routine things done and how they pursue markedly new things through “creative projects.” Based on this framework, organizational routines and creative projects are viewed as two types of action trajectories differing with respect to their repetitiveness. An ethnographic case study of an automotive prototype-purchasing process and two initiatives to redesign that process is used to compare an organizational routine with creative projects occurring within the same organizational setting and to further explicate the framework. Case analysis reveals how projection and planning, as well as combinatorial action, knowledge articulation, and contingency management, unfold differentially in organizational routines and creative projects. This paper contributes to our understanding of different forms of organizational change and innovation. It also provides a framework to examine the role of nonroutine organizing at several levels of organizational analysis and its relationship to more routine forms of organizing.

Suggested Citation

  • David Obstfeld, 2012. "Creative Projects: A Less Routine Approach Toward Getting New Things Done," Organization Science, INFORMS, vol. 23(6), pages 1571-1592, December.
    • Handle: RePEc:inm:ororsc:v:23:y:2012:i:6:p:1571-1592
    DOI: 10.1287/orsc.1110.0706
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    7. Nuno Oliveira & Fabrice Lumineau, 2017. "How Coordination Trajectories Influence the Performance of Interorganizational Project Networks," Organization Science, INFORMS, vol. 28(6), pages 1029-1060, December.
    8. Davies, Andrew & Manning, Stephan & Söderlund, Jonas, 2018. "When neighboring disciplines fail to learn from each other: The case of innovation and project management research," Research Policy, Elsevier, vol. 47(5), pages 965-979.
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    11. Sylvain Lenfle & Jonas Söderlund, 2019. "Large-Scale Innovative Projects as Temporary Trading Zones: Toward an Interlanguage Theory," Post-Print hal-02390158, HAL.
    12. Steele, Logan M. & Watts, Logan L., 2022. "Managing technical innovation: A systematic review of 11 leader functions," Technovation, Elsevier, vol. 115(C).
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    16. Davies, Andrew & Frederiksen, Lars & Cacciatori, Eugenia & Hartmann, Andreas, 2018. "The long and winding road: Routine creation and replication in multi-site organizations," Research Policy, Elsevier, vol. 47(8), pages 1403-1417.
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