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Small and Medium Enterprises Amidst the Pandemic and Reopening: Digital Edge and Transformation

Author

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  • Lin William Cong

    (SC Johnson College of Business, Cornell University, Ithaca, New York 14853; National Bureau of Economic Research, Cambridge, Massachusetts 02138)

  • Xiaohan Yang

    (Department of Economics, Chinese University of Hong Kong, Shatin, New Territories, Hong Kong)

  • Xiaobo Zhang

    (Guanghua School of Management, Peking University, Beijing 100871, China; Development Strategies and Governance Unit, International Food Policy Research Institute, Washington, District of Columbia 20005)

Abstract

Using administrative universal business registration data as well as primary offline and online surveys of small businesses (including unregistered self-employments) in China, we examine (i) whether digitization helps small and medium enterprises (SMEs) better cope with the COVID-19 pandemic and (ii) whether the pandemic has spurred digital technology adoption. We document significant economic benefits of digitization in increasing SMEs’ resilience against such a large shock, as seen through mitigated demand decline, sustainable cash flow, ability to quickly reopen, and positive outlook for growth. After the January 2020 lockdown, firm entries exhibited a V-shaped pattern, with entries of e-commerce firms experiencing a less pronounced immediate drop and a quicker rebound. Moreover, the pandemic has accelerated the digital transformation of existing firms and the industry in multiple dimensions (e.g., altering operation scope to include e-commerce, allowing remote work, and adopting electronic information systems). The effect persists more than one year after reopening, and it is more pronounced for certain sectors, firms in industrial clusters, and areas with more digital inclusion but less financial efficiency, constituting initial evidence for the long-term impact of the pandemic and the supposedly transitory mitigation policies.

Suggested Citation

  • Lin William Cong & Xiaohan Yang & Xiaobo Zhang, 2024. "Small and Medium Enterprises Amidst the Pandemic and Reopening: Digital Edge and Transformation," Management Science, INFORMS, vol. 70(7), pages 4564-4582, July.
  • Handle: RePEc:inm:ormnsc:v:70:y:2024:i:7:p:4564-4582
    DOI: 10.1287/mnsc.2023.02424
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    4. Liu, Songrui & Yu, Xiaokun & Zhang, Wenkang & Zhang, Zhongwen, 2026. "The lifespan of small and medium-sized enterprises in China: Stylized facts and influencing factors," China Economic Review, Elsevier, vol. 95(C).
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    8. Chen, Rongda & Tao, Kerun & Jin, Chenglu & Zhang, Jiacheng & Zhang, Shuonan, 2025. "Navigating uncertainty: The impact of economic policy on corporate data asset allocation," International Review of Economics & Finance, Elsevier, vol. 97(C).
    9. Na Zhao & yifan Xu & shiyu Liu, 2025. "Enhancing emergency response capabilities in data center engineering supply chains through government subsidies," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-18, December.
    10. Yao, Rongrong & Xiao, Min & Lin, Ling & Zhang, Xiaoying, 2026. "Only the connected survive: Common ownership and corporate resilience," Pacific-Basin Finance Journal, Elsevier, vol. 95(C).
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