IDEAS home Printed from
   My bibliography  Save this article

Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States


  • Vishal Narayan

    () (NUS Business School, National University of Singapore, Singapore 119245)

  • Vrinda Kadiyali

    () (Samuel Curtis Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853)


Many marketing activities take place within teams; these team activities often involve repeated interactions among team members over several projects. We study whether and what types of repeated interactions improve current production success, and under what conditions. We use a unique data set of past experience, successes, and pairwise interactions between members of production teams of 1,123 movies and employ dynamic panel data estimation methods. Three unique insights emerge. Interactions between the producer and other team members have a greater effect on revenues than other repeated pairs for which consumers might have preferences. In many instances, repeated interactions with current team members are more revenue enhancing than individual successes in past movies. In fact, repeated interactions between team members improve current revenues even if such interactions were unsuccessful. We discuss theoretical explanations for these results and the managerial implications for successful team formation in movie production.Data, as supplemental material, are available at . This paper was accepted by J. Miguel Villas-Boas, marketing.

Suggested Citation

  • Vishal Narayan & Vrinda Kadiyali, 2016. "Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States," Management Science, INFORMS, vol. 62(2), pages 591-607, February.
  • Handle: RePEc:inm:ormnsc:v:62:y:2016:i:2:p:591-607

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. repec:eee:ijrema:v:34:y:2017:i:2:p:442-461 is not listed on IDEAS


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:62:y:2016:i:2:p:591-607. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.