IDEAS home Printed from https://ideas.repec.org/a/ibn/assjnl/v12y2016i1p75-83.html
   My bibliography  Save this article

Choice Experiment Attributes Selection: Problems and Approaches in a Modal Shift Study in Klang Valley, Malaysia

Author

Listed:
  • Sara Kaffashi
  • Mad Nasir Shamsudin
  • Shaufique Fahmi Sidique
  • Abdullatif Bazrbachi
  • Alias Radam
  • Khalid Abdul Rahim
  • Shehu Usman Adam

Abstract

Choice experiment (CE) is a questionnaire based method that the accuracy of research questionnaire determines the validity of the research outcomes. Attribute selection has a prime importance in every CE studies. If respondents do not understand or do not have preference for a certain attribute, the attribute non-attendance problem might happen that biases overall results of the research. Qualitative approaches such as literature review, focus group discussion, and in depth discussion commonly applied in CE researches. However, especially in the developing countries context where ethnical and cultural diversity is a challenge in conducting survey based questionnaires, qualitative methods are not sufficient in selecting attributes. Present study investigates the application of relative importance index (RII) in respondents¡¯ preference for attributes in a modal shift study in Klang Valley, Malaysia. The 5 point Likert scale questions were employed to enhance respondents¡¯ preferences for initial 24 selected attributes. The results of this study showed that from 24 pre-selected attributes, only 18 of them had RII>0.5 and could be included in the final CE design. The results of this study could help researchers to control for unobserved problems in selecting the attributes which could not be discovered through qualitative approaches.

Suggested Citation

  • Sara Kaffashi & Mad Nasir Shamsudin & Shaufique Fahmi Sidique & Abdullatif Bazrbachi & Alias Radam & Khalid Abdul Rahim & Shehu Usman Adam, 2016. "Choice Experiment Attributes Selection: Problems and Approaches in a Modal Shift Study in Klang Valley, Malaysia," Asian Social Science, Canadian Center of Science and Education, vol. 12(1), pages 75-83, January.
  • Handle: RePEc:ibn:assjnl:v:12:y:2016:i:1:p:75-83
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ass/article/view/48470
    Download Restriction: no

    File URL: http://www.ccsenet.org/journal/index.php/ass/article/view/48470
    Download Restriction: no

    References listed on IDEAS

    as
    1. Dale Whittington, 2010. "What Have We Learned from 20 Years of Stated Preference Research in Less-Developed Countries?," Annual Review of Resource Economics, Annual Reviews, vol. 2(1), pages 209-236, October.
    2. Mylene Lagarde, 2013. "Investigating Attribute Non‐Attendance And Its Consequences In Choice Experiments With Latent Class Models," Health Economics, John Wiley & Sons, Ltd., vol. 22(5), pages 554-567, May.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:assjnl:v:12:y:2016:i:1:p:75-83. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Canadian Center of Science and Education). General contact details of provider: http://edirc.repec.org/data/cepflch.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.