Sensitivity of the Nonsubsidized Consumption Promotion Mechanisms of New Energy Vehicles to Potential Consumers’ Purchase Intention

With the background of China’s new energy vehicles (NEVs) subsidies declining, there is an important practical significance to effectively play the role of the nonsubsidized consumption promotion mechanisms. The nonsubsidized mechanisms for NEVs are classified into two types—concept induction and policy incentives, and differences in the sensitivity of the two types of mechanisms on potential consumer purchase intentions due to differences in urban traffic patterns and consumer education levels are analyzed. The results show that consumers in cities with medium to high traffic pressure are more sensitive to the right-of-way privileges component of the policy incentives, and consumers in cities with low traffic pressure are more sensitive to the charging guarantee component of the policy incentives. Consumers with medium to high education are more sensitive to the pro-environmental component in concept induction, and consumers with low education are more sensitive to the charging guarantee policy component of the policy incentives. Therefore, the implementation of the nonsubsidized mechanisms for NEVs in China should adopt differentiated strategies based on local conditions and vary with each individual.