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Factors Influencing Customer Preference and Adoption of Electric Vehicles in India: A Journey towards More Sustainable Transportation

Author

Listed:
  • Udit Chawla

    (Business Administration, University of Engineering and Management, Kolkata 700160, India)

  • Rajesh Mohnot

    (Department of Finance, Ajman University, Ajman P.O. Box 346, United Arab Emirates)

  • Varsha Mishra

    (MSc, Royal Holloway, University of London, London TW20 0EX, UK)

  • Harsh Vikram Singh

    (BCA, Techno India University, Kolkata 700091, India)

  • Ayush Kumar Singh

    (B-Tech, Future Institute of Technology, Kolkata 700154, India)

Abstract

This study examines the impact of ecological awareness on Electric Vehicle (EV) acceptance and usage in light of the ecosystem advantages, and its changing focus from “traditionally perceived usefulness” to “green perceived usefulness”. The purpose of this study is to analyze public perceptions of autonomous driving and automotive tracking systems. Furthermore, it helps to comprehend why people adopt new technology and offers some recommendations for the global growth of EVs. We used factor analysis considering six distinct factors including Charging Time, Innovation, Perceived Quality, Perceived Affordability, Awareness, and Comfort. Our results indicate that elements including consumer loyalty, power efficiency, charging system, and consumer acceptance have a moderate effect, indicating that these factors do play an important role in influencing consumers’ behaviors when it comes to adopting EVs.

Suggested Citation

  • Udit Chawla & Rajesh Mohnot & Varsha Mishra & Harsh Vikram Singh & Ayush Kumar Singh, 2023. "Factors Influencing Customer Preference and Adoption of Electric Vehicles in India: A Journey towards More Sustainable Transportation," Sustainability, MDPI, vol. 15(8), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:8:p:7020-:d:1129798
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    1. Yixi Xue & Xiaoyan Zhang & Yi Zhang & Exiang Luo, 2024. "Understanding the Barriers to Consumer Purchasing of Electric Vehicles: The Innovation Resistance Theory," Sustainability, MDPI, vol. 16(6), pages 1-19, March.
    2. Kathrin Monika Buhmann & Josep Rialp-Criado & Alex Rialp-Criado, 2024. "Predicting Consumer Intention to Adopt Battery Electric Vehicles: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 16(3), pages 1-24, February.

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