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Hybrid, plug-in hybrid, or electric—What do car buyers want?

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  • Axsen, Jonn
  • Kurani, Kenneth S.

Abstract

We use a survey to compare consumers’ stated interest in conventional gasoline (CV), hybrid (HEV), plug-in hybrid (PHEV) and pure electric vehicles (EV) of varying designs and prices. Data are from 508 households representing new vehicle buyers in San Diego County, California in 2011. The mixed-mode survey collected information about access to residential recharge infrastructure, three days of driving patterns, and desired vehicle designs and motivations via design games. Across the higher and lower price scenarios, a majority of consumers designed and selected some form of PHEV for their next new vehicle, smaller numbers designed an HEV or a conventional vehicle, and only a few percent designed an EV. Of those who did not design an EV, the most frequent concerns with EVs were limited range, charger availability, and higher vehicle purchase prices. Positive interest in HEVs, PHEVs and EVs was associated with vehicle images of intelligence, responsibility, and support of the environment and nation (United States). The distribution of vehicle designs suggests that cheaper, smaller battery PHEVs may achieve more short-term market success than larger battery PHEVs or EV. New car buyers’ present interests align with less expensive first steps in a transition to electric-drive vehicles.

Suggested Citation

  • Axsen, Jonn & Kurani, Kenneth S., 2013. "Hybrid, plug-in hybrid, or electric—What do car buyers want?," Energy Policy, Elsevier, vol. 61(C), pages 532-543.
  • Handle: RePEc:eee:enepol:v:61:y:2013:i:c:p:532-543
    DOI: 10.1016/j.enpol.2013.05.122
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    References listed on IDEAS

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    Cited by:

    1. M. Sabri, M.F. & Danapalasingam, K.A. & Rahmat, M.F., 2016. "A review on hybrid electric vehicles architecture and energy management strategies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 53(C), pages 1433-1442.
    2. Wu, Geng & Inderbitzin, Alessandro & Bening, Catharina, 2015. "Total cost of ownership of electric vehicles compared to conventional vehicles: A probabilistic analysis and projection across market segments," Energy Policy, Elsevier, vol. 80(C), pages 196-214.
    3. Newbery, David & Strbac, Goran, 2016. "What is needed for battery electric vehicles to become socially cost competitive?," Economics of Transportation, Elsevier, vol. 5(C), pages 1-11.
    4. Larson, Paul D. & Viáfara, Jairo & Parsons, Robert V. & Elias, Arne, 2014. "Consumer attitudes about electric cars: Pricing analysis and policy implications," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 299-314.
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    6. Skippon, Stephen M. & Kinnear, Neale & Lloyd, Louise & Stannard, Jenny, 2016. "How experience of use influences mass-market drivers’ willingness to consider a battery electric vehicle: A randomised controlled trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 92(C), pages 26-42.
    7. repec:eee:rensus:v:74:y:2017:i:c:p:1210-1239 is not listed on IDEAS
    8. repec:eee:transa:v:106:y:2017:i:c:p:320-332 is not listed on IDEAS
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    10. Arslan, Okan & Yıldız, Barış & Ekin Karaşan, Oya, 2014. "Impacts of battery characteristics, driver preferences and road network features on travel costs of a plug-in hybrid electric vehicle (PHEV) for long-distance trips," Energy Policy, Elsevier, vol. 74(C), pages 168-178.
    11. repec:bla:ecinqu:v:55:y:2017:i:2:p:695-713 is not listed on IDEAS
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    13. Hardman, Scott & Shiu, Eric & Steinberger-Wilckens, Robert & Turrentine, Thomas, 2017. "Barriers to the adoption of fuel cell vehicles: A qualitative investigation into early adopters attitudes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 95(C), pages 166-182.
    14. Xingping Zhang & Jian Xie & Rao Rao & Yanni Liang, 2014. "Policy Incentives for the Adoption of Electric Vehicles across Countries," Sustainability, MDPI, Open Access Journal, vol. 6(11), pages 1-23, November.
    15. Matthews, Lindsay & Lynes, Jennifer & Riemer, Manuel & Del Matto, Tania & Cloet, Nicholas, 2017. "Do we have a car for you? Encouraging the uptake of electric vehicles at point of sale," Energy Policy, Elsevier, vol. 100(C), pages 79-88.
    16. Axsen, Jonn & Bailey, Joseph & Castro, Marisol Andrea, 2015. "Preference and lifestyle heterogeneity among potential plug-in electric vehicle buyers," Energy Economics, Elsevier, vol. 50(C), pages 190-201.
    17. Wolinetz, Michael & Axsen, Jonn, 2017. "How policy can build the plug-in electric vehicle market: Insights from the REspondent-based Preference And Constraints (REPAC) model," Technological Forecasting and Social Change, Elsevier, vol. 117(C), pages 238-250.
    18. Bailey, Joseph & Axsen, Jonn, 2015. "Anticipating PEV buyers’ acceptance of utility controlled charging," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 29-46.
    19. repec:eee:rensus:v:80:y:2017:i:c:p:1100-1111 is not listed on IDEAS

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