Consumer Car Preferences and Information Search Channels
In this paper, we measure the relations between stated and revealed car preferences and the use of information sources in the car purchasing process, based on a survey of households in the Netherlands. The analysis showed that attitudinal and behavioral constructs are found for ‘environmental’, ‘performance’, and ‘convenience’ preferences, but that there is a ‘gap’ between attitude and behavior. The results show that people with a positive environmental attitude who also show environmentally friendly behavior have more involvement with cars than people who do not translate their environmental attitude into the corresponding behavior. This leads to the idea that not only environmental knowledge but also involvement with cars is a prerequisite for buying an environmentally friendly car.
|Date of creation:||Apr 2009|
|Date of revision:||Apr 2009|
|Contact details of provider:|| Web page: http://www.uu.nl/faculty/geosciences/EN/research/institutesandgroups/researchinstitutes/copernicusinstitute/research/Innovation/Pages/default.aspx|
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- Frank J. van Rijnsoever & Martin J. Dijst & Carolina Castaldi, 2009. "Involvement and use of multiple search channels in the automobile purchase process," Innovation Studies Utrecht (ISU) working paper series 09-06, Utrecht University, Department of Innovation Studies, revised Apr 2009.
- Frank J. van Rijnsoever & Carolina Castaldi, 2008. "Perceived technology clusters and ownership of related technologies: the case of consumer electronics," Innovation Studies Utrecht (ISU) working paper series 08-17, Utrecht University, Department of Innovation Studies, revised Jun 2008.
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