IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i24p6958-d294853.html
   My bibliography  Save this article

Twitter Analysis of Global Communication in the Field of Sustainability

Author

Listed:
  • Ladislav Pilař

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Lucie Kvasničková Stanislavská

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Jana Pitrová

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Igor Krejčí

    (Department of Systems Engineering, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Ivana Tichá

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Martina Chalupová

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

Abstract

The increasing popularity of social media worldwide provides us with an opportunity to understand social, cultural, and environmental issues about people’s perception of sustainability. The article aims at identifying the main topics of communication related to hashtag # sustainability based on a communication analysis on the Twitter network. We investigated the perception of sustainability using data from 414,926 Twitter interactions by 223,476 users worldwide. The data were recorded between April 17, 2018 and July 12, 2019. We identified Innovation, Environment, Climate Change, Corporate Social Responsibility, Technology, and Energy as key hashtags in the field of sustainability. In conjunction with this, we identified the six following communities: (1) Environmental Sustainability, (2) Sustainability Awareness, (3) Renewable Energy and Climate Change, (4) Innovative Technology, (5) Green Architecture, and (6) Food Sustainability. The usage of these communities is applicable in marketing communication as well as in the Corporate Social Responsibility activities of the given companies. The results of the analysis give the organizations a possible direction for their sustainable business model improvement via the contribution of society´s voice.

Suggested Citation

  • Ladislav Pilař & Lucie Kvasničková Stanislavská & Jana Pitrová & Igor Krejčí & Ivana Tichá & Martina Chalupová, 2019. "Twitter Analysis of Global Communication in the Field of Sustainability," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:6958-:d:294853
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/24/6958/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/24/6958/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lin, Boqiang & Chen, Yufang, 2019. "Does electricity price matter for innovation in renewable energy technologies in China?," Energy Economics, Elsevier, vol. 78(C), pages 259-266.
    2. Li, Xin & Xie, Qianqian & Jiang, Jiaojiao & Zhou, Yuan & Huang, Lucheng, 2019. "Identifying and monitoring the development trends of emerging technologies using patent analysis and Twitter data mining: The case of perovskite solar cell technology," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 687-705.
    3. Bhattacharya, Mita & Awaworyi Churchill, Sefa & Paramati, Sudharshan Reddy, 2017. "The dynamic impact of renewable energy and institutions on economic output and CO2 emissions across regions," Renewable Energy, Elsevier, vol. 111(C), pages 157-167.
    4. Oubraham, Aïchouche & Zaccour, Georges, 2018. "A Survey of Applications of Viability Theory to the Sustainable Exploitation of Renewable Resources," Ecological Economics, Elsevier, vol. 145(C), pages 346-367.
    5. Kannan Govindan & Mia Hasanagic, 2018. "A systematic review on drivers, barriers, and practices towards circular economy: a supply chain perspective," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 278-311, January.
    6. Chen, Wenhui & Lei, Yalin, 2018. "The impacts of renewable energy and technological innovation on environment-energy-growth nexus: New evidence from a panel quantile regression," Renewable Energy, Elsevier, vol. 123(C), pages 1-14.
    7. Fatma, Mobin & Rahman, Zillur, 2016. "The CSR's influence on customer responses in Indian banking sector," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 49-57.
    8. Inigo, Edurne A. & Albareda, Laura, 2019. "Sustainability oriented innovation dynamics: Levels of dynamic capabilities and their path-dependent and self-reinforcing logics," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 334-351.
    9. Li, Yinan & Yang, Wentao & He, Ping & Chen, Chang & Wang, Xiaonan, 2019. "Design and management of a distributed hybrid energy system through smart contract and blockchain," Applied Energy, Elsevier, vol. 248(C), pages 390-405.
    10. Wang, Derek D. & Sueyoshi, Toshiyuki, 2018. "Climate change mitigation targets set by global firms: Overview and implications for renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 94(C), pages 386-398.
    11. Ahl, Amanda & Yarime, Masaru & Tanaka, Kenji & Sagawa, Daishi, 2019. "Review of blockchain-based distributed energy: Implications for institutional development," Renewable and Sustainable Energy Reviews, Elsevier, vol. 107(C), pages 200-211.
    12. Olivera Kostoska & Ljupco Kocarev, 2019. "A Novel ICT Framework for Sustainable Development Goals," Sustainability, MDPI, vol. 11(7), pages 1-31, April.
    13. Rachel Bocquet & Christian Le Bas & Caroline Danièle Mothe & Nicolas Poussing, 2019. "Strategic CSR for innovation in SMEs: Does diversity matter?," Post-Print hal-02380559, HAL.
    14. Cracolici, Maria Francesca & Cuffaro, Miranda & Lacagnina, Valerio, 2018. "Assessment of Sustainable Well-being in the Italian Regions: An Activity Analysis Model," Ecological Economics, Elsevier, vol. 143(C), pages 105-110.
    15. Jenniches, Simon, 2018. "Assessing the regional economic impacts of renewable energy sources – A literature review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 93(C), pages 35-51.
    16. Yoon, Janghyeok & Park, Hyunseok & Seo, Wonchul & Lee, Jae-Min & Coh, Byoung-youl & Kim, Jonghwa, 2015. "Technology opportunity discovery (TOD) from existing technologies and products: A function-based TOD framework," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 153-167.
    17. Matthias S. Fifka & Samuel O. Idowu, 2013. "Sustainability and Social Innovation," CSR, Sustainability, Ethics & Governance, in: Thomas Osburg & René Schmidpeter (ed.), Social Innovation, edition 127, pages 309-315, Springer.
    18. Wang, Bing & Wang, Qian & Wei, Yi-Ming & Li, Zhi-Ping, 2018. "Role of renewable energy in China’s energy security and climate change mitigation: An index decomposition analysis," Renewable and Sustainable Energy Reviews, Elsevier, vol. 90(C), pages 187-194.
    19. Gaur, Ajai & Kumar, Mukesh, 2018. "A systematic approach to conducting review studies: An assessment of content analysis in 25years of IB research," Journal of World Business, Elsevier, vol. 53(2), pages 280-289.
    20. Park, Eunil, 2019. "The role of satisfaction on customer reuse to airline services: An application of Big Data approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 370-374.
    21. Can, Umit & Alatas, Bilal, 2019. "A new direction in social network analysis: Online social network analysis problems and applications," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 535(C).
    22. Brilliantova, Vlada & Thurner, Thomas Wolfgang, 2019. "Blockchain and the future of energy," Technology in Society, Elsevier, vol. 57(C), pages 38-45.
    23. Dimitriou, Loukas & Antoniou, Constantinos, 2017. "Monitoring social network formation and information content analysis of transport anomalies: The case of airline crashes," Journal of Air Transport Management, Elsevier, vol. 65(C), pages 127-141.
    24. Hegde, Shantaram P. & Mishra, Dev R., 2019. "Married CEOs and corporate social responsibility," Journal of Corporate Finance, Elsevier, vol. 58(C), pages 226-246.
    25. Vito Albino & Umberto Berardi & Rosa Maria Dangelico, 2015. "Smart Cities: Definitions, Dimensions, Performance, and Initiatives," Journal of Urban Technology, Taylor & Francis Journals, vol. 22(1), pages 3-21, January.
    26. Henckens, M.L.C.M. & Ryngaert, C.M.J. & Driessen, P.P.J. & Worrell, E., 2018. "Normative principles and the sustainable use of geologically scarce mineral resources," Resources Policy, Elsevier, vol. 59(C), pages 351-359.
    27. Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael, 2013. "Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 270-280.
    28. Husted, Bryan W. & Sousa-Filho, José Milton de, 2019. "Board structure and environmental, social, and governance disclosure in Latin America," Journal of Business Research, Elsevier, vol. 102(C), pages 220-227.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daniela De Filippo & María Luisa Lascurain & Andres Pandiella-Dominique & Elias Sanz-Casado, 2020. "Scientometric Analysis of Research in Energy Efficiency and Citizen Science through Projects and Publications," Sustainability, MDPI, vol. 12(12), pages 1-25, June.
    2. Ester Guijarro & Cristina Santadreu-Mascarell & Beatriz Blasco-Gallego & Lourdes Canós-Darós & Eugenia Babiloni, 2021. "On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
    3. Lucie Kvasničková Stanislavská & Ladislav Pilař & Klára Margarisová & Roman Kvasnička, 2020. "Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries," Sustainability, MDPI, vol. 12(13), pages 1-19, June.
    4. Amal Marzouki & Arbi Chouikh & Sehl Mellouli & Rim Haddad, 2021. "From Sustainable Development Goals to Sustainable Cities: A Social Media Analysis for Policy-Making Decision," Sustainability, MDPI, vol. 13(15), pages 1-21, July.
    5. Francesca Loia & Paola Adinolfi, 2021. "Teleworking as an Eco-Innovation for Sustainable Development: Assessing Collective Perceptions during COVID-19," Sustainability, MDPI, vol. 13(9), pages 1-16, April.
    6. Andreea Hancu-Budui & Ana Zorio-Grima & Jose Blanco-Vega, 2020. "Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media," Sustainability, MDPI, vol. 12(23), pages 1-32, November.
    7. Manveer Mann & Sang-Eun Byun & Whitney Ginder, 2021. "B Corps’ Social Media Communications during the COVID-19 Pandemic: Through the Lens of the Triple Bottom Line," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    8. Ladislav Pilař & Lucie Kvasničková Stanislavská & Roman Kvasnička, 2021. "Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food," IJERPH, MDPI, vol. 18(7), pages 1-15, April.
    9. Ruth Areli García-León & Thorsten Teichert, 2024. "Food and social media: a research stream analysis," Management Review Quarterly, Springer, vol. 74(2), pages 1145-1183, June.
    10. Shreya Dubey & Marijn H. C. Meijers & Eline S. Smit & Edith G. Smit, 2024. "Beyond climate change? Environmental discourse on the planetary boundaries in Twitter networks," Climatic Change, Springer, vol. 177(5), pages 1-23, May.
    11. Elena Gori & Alberto Romolini & Silvia Fissi & Marco Contri, 2020. "Toward the Dissemination of Sustainability Issues through Social Media in the Higher Education Sector: Evidence from an Italian Case," Sustainability, MDPI, vol. 12(11), pages 1-14, June.
    12. Yasemin Lheureux, 2024. "Predictive insights: leveraging Twitter sentiments and machine learning for environmental, social and governance controversy prediction," Journal of Computational Social Science, Springer, vol. 7(1), pages 23-44, April.
    13. Schallehn, Frauke & Valogianni, Konstantina, 2022. "Sustainability awareness and smart meter privacy concerns: The cases of US and Germany," Energy Policy, Elsevier, vol. 161(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Esmat, Ayman & de Vos, Martijn & Ghiassi-Farrokhfal, Yashar & Palensky, Peter & Epema, Dick, 2021. "A novel decentralized platform for peer-to-peer energy trading market with blockchain technology," Applied Energy, Elsevier, vol. 282(PA).
    2. Ostadzad, Ali Hossein, 2022. "Innovation and carbon emissions: Fixed-effects panel threshold model estimation for renewable energy," Renewable Energy, Elsevier, vol. 198(C), pages 602-617.
    3. Zheng, Shuhong & Yang, Juan & Yu, Shiwei, 2021. "How renewable energy technological innovation promotes renewable power generation: Evidence from China's provincial panel data," Renewable Energy, Elsevier, vol. 177(C), pages 1394-1407.
    4. Lei, Xiying & Alharthi, Majed & Ahmad, Ishtiaq & Aziz, Babar & Abdin, Zain ul, 2022. "Importance of international relations for the promotion of renewable energy, preservation of natural resources and environment: Empirics from SEA nations," Renewable Energy, Elsevier, vol. 196(C), pages 1250-1257.
    5. Freitas Gomes, Icaro Silvestre & Perez, Yannick & Suomalainen, Emilia, 2020. "Coupling small batteries and PV generation: A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 126(C).
    6. Chen, Yongtai & Ren, Yi-Shuai & Narayan, Seema & Huynh, Ngoc Quang Anh, 2024. "Does climate risk impact firms' ESG performance? Evidence from China," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 683-695.
    7. Linjie Tong & Qinghua Qi & Chaoyang Wang & Qian Mu, 2025. "Does Renewable Energy Technology Innovation Enhance Carbon Productivity? Evidence from China," Energies, MDPI, vol. 18(7), pages 1-25, March.
    8. Alessandra Chiarini & Lorenzo Compagnucci, 2022. "Blockchain, Data Protection and P2P Energy Trading: A Review on Legal and Economic Challenges," Sustainability, MDPI, vol. 14(23), pages 1-20, December.
    9. Tiwari, Sunil & Shahzad, Umer & Alofaysan, Hind & Walsh, Steven T. & Kumari, Pooja, 2024. "How do renewable energy, energy innovation and climate change shape the energy transition in USA? Unraveling the role of green finance development," Energy Economics, Elsevier, vol. 140(C).
    10. Wang, Longze & Liu, Jinxin & Yuan, Rongfang & Wu, Jing & Zhang, Delong & Zhang, Yan & Li, Meicheng, 2020. "Adaptive bidding strategy for real-time energy management in multi-energy market enhanced by blockchain," Applied Energy, Elsevier, vol. 279(C).
    11. Ayusee Swain & Surender Reddy Salkuti & Kaliprasanna Swain, 2021. "An Optimized and Decentralized Energy Provision System for Smart Cities," Energies, MDPI, vol. 14(5), pages 1-21, March.
    12. Schwidtal, J.M. & Piccini, P. & Troncia, M. & Chitchyan, R. & Montakhabi, M. & Francis, C. & Gorbatcheva, A. & Capper, T. & Mustafa, M.A. & Andoni, M. & Robu, V. & Bahloul, M. & Scott, I.J. & Mbavarir, 2023. "Emerging business models in local energy markets: A systematic review of peer-to-peer, community self-consumption, and transactive energy models," Renewable and Sustainable Energy Reviews, Elsevier, vol. 179(C).
    13. Aslam, Naveed & Yang, Wanping & Saeed, Rabia & Ullah, Fahim, 2024. "Energy transition as a solution for energy security risk: Empirical evidence from BRI countries," Energy, Elsevier, vol. 290(C).
    14. Hammed Oluwaseyi Musibau & Maria Yanotti & Joaquin Vespignani & Rabindra Nepal, 2020. "The moderating role of green energy and energy-innovation in environmental Kuznets: Insights from quantile-quantile analysis," CAMA Working Papers 2020-39, Centre for Applied Macroeconomic Analysis, Crawford School of Public Policy, The Australian National University.
    15. Lucio Laureti & Alessandro Massaro & Alberto Costantiello & Angelo Leogrande, 2023. "The Impact of Renewable Electricity Output on Sustainability in the Context of Circular Economy: A Global Perspective," Sustainability, MDPI, vol. 15(3), pages 1-29, January.
    16. Sophie Adams & Donal Brown & Juan Pablo Cárdenas Álvarez & Ruzanna Chitchyan & Michael J. Fell & Ulf J. J. Hahnel & Kristina Hojckova & Charlotte Johnson & Lurian Klein & Mehdi Montakhabi & Kelvin Say, 2021. "Social and Economic Value in Emerging Decentralized Energy Business Models: A Critical Review," Energies, MDPI, vol. 14(23), pages 1-29, November.
    17. Yongxiu He & Wei Xiong & Binyou Yang & Hai-yan Yang & Jiu-fang Zhou & Ming-li Cui & Yan Li, 2022. "Combined game model and investment decision making of power grid-distributed energy system," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 8667-8690, June.
    18. Zhuohang Li & Tao Shen & Yifen Yin & Hsing Hung Chen, 2022. "Innovation Input, Climate Change, and Energy-Environment-Growth Nexus: Evidence from OECD and Non-OECD Countries," Energies, MDPI, vol. 15(23), pages 1-19, November.
    19. Emad Kazemzadeh & José Alberto Fuinhas & Matheus Koengkan & Fariba Osmani, 2022. "The Heterogeneous Effect of Economic Complexity and Export Quality on the Ecological Footprint: A Two-Step Club Convergence and Panel Quantile Regression Approach," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
    20. Muhammad Farhan Bashir & Benjiang MA & Muhammad Shahbaz & Zhilun Jiao, 2020. "The nexus between environmental tax and carbon emissions with the roles of environmental technology and financial development," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-20, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:6958-:d:294853. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.