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Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Author

Listed:
  • Ladislav Pilař

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Lucie Kvasničková Stanislavská

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

  • Roman Kvasnička

    (Department of Systems Engineering, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic)

Abstract

Online social networks have become an everyday aspect of many people’s lives. Users spend more and more time on these platforms and, through their interactions on social media platforms, they create active and passive digital footprints. These data have a strong potential in many research areas; indeed, understanding people’s communication on social media is essential for understanding their attitudes, experiences, behaviors and values. Researchers have found that the use of social networking sites impacts eating behavior; thus, analyzing social network data is important for understanding the meaning behind expressions used in the context of healthy food. This study performed a communication analysis of data from the social network Twitter, which included 666,178 messages posted by 168,134 individual users. These data comprised all tweets that used the #healthyfood hashtag between 2019 and 2020 on Twitter. The results revealed that users most commonly associate healthy food with a healthy lifestyle, diet, and fitness. Foods associated with this hashtag were vegan, homemade, and organic. Given that people change their behavior according to other people’s behavior on social networks, these data could be used to identify current and future associations with current and future perceptions of healthy food characteristics.

Suggested Citation

  • Ladislav Pilař & Lucie Kvasničková Stanislavská & Roman Kvasnička, 2021. "Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food," IJERPH, MDPI, vol. 18(7), pages 1-15, April.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:7:p:3815-:d:530792
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    References listed on IDEAS

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    1. Cong Cao & Dan Li & Qianwen Xu & Xiuyan Shao, 2022. "Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media," IJERPH, MDPI, vol. 19(18), pages 1-21, September.

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