IDEAS home Printed from https://ideas.repec.org/a/spr/annopr/v355y2025i1d10.1007_s10479-024-05931-8.html

Suboptimal food products in Indonesia: a sustainable consumption behavior choice experiment and unveiling the attributes with a causality approach

Author

Listed:
  • Chih-Cheng Chen

    (National United University, Department of Business Management)

  • Faradilah Hanum

    (Asia Management College, Asia University, Department of Business Administration)

  • Tat-Dat Bui

    (National Taiwan Ocean University, Department of Shipping and Transportation Management)

  • Ming K. Lim

    (University of Glasgow, Adam Smith Business School
    Universiti Kebangsaan Malaysia, UKM-Graduate School of Business)

  • Ming-Lang Tseng

    (Asia University, Institute of Innovation and Circular Economy
    China Medical University Hospital, China Medical University, Department of Medical Research
    Universiti Kebangsaan Malaysia, UKM-Graduate School of Business
    Khon Kaen University, Department of Industrial Engineering)

Abstract

Suboptimal food products in Indonesia are identified as a set of attributes that indicate the sustainable transformation of consumer behavior. As preferences for suboptimal food products are influenced by attributes, consumers consider attributes in various ways, and the current state is still far behind the desired state in practice. This study aims to explore the attributes that enhance sustainable consumption behavior. An approach combining the fuzzy Delphi method and a fuzzy decision-making trial and evaluation laboratory is employed to assess the interrelationships among the attributes following experts’ judgments, and a choice experiment is used to evaluate the attributes of consumers’ preferences. As a result, socially responsible consumption and information framing represent the critical aspects of achieving sustainable consumer behavior. Socially responsible consumption is also found to be important in influencing consumers’ willingness to adopt SCB. In practice, food waste avoidance and saving behavior are the criteria for enhancing consumers’ acceptance of suboptimal food products.

Suggested Citation

  • Chih-Cheng Chen & Faradilah Hanum & Tat-Dat Bui & Ming K. Lim & Ming-Lang Tseng, 2025. "Suboptimal food products in Indonesia: a sustainable consumption behavior choice experiment and unveiling the attributes with a causality approach," Annals of Operations Research, Springer, vol. 355(1), pages 1175-1221, December.
    • Handle: RePEc:spr:annopr:v:355:y:2025:i:1:d:10.1007_s10479-024-05931-8
    DOI: 10.1007/s10479-024-05931-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10479-024-05931-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10479-024-05931-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Kadic-Maglajlic, Selma & Arslanagic-Kalajdzic, Maja & Micevski, Milena & Dlacic, Jasmina & Zabkar, Vesna, 2019. "Being engaged is a good thing: Understanding sustainable consumption behavior among young adults," Journal of Business Research, Elsevier, vol. 104(C), pages 644-654.
    2. Buratto, Arianna & Lotti, Lorenzo, 2024. "Encouraging sustainable food consumption through nudges: An experiment with menu labels," Ecological Economics, Elsevier, vol. 216(C).
    3. Sigurdsson, Valdimar & Larsen, Nils Magne & Alemu, Mohammed Hussen & Gallogly, Joseph Karlton & Menon, R. G. Vishnu & Fagerstrøm, Asle, 2020. "Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing," Journal of Business Research, Elsevier, vol. 112(C), pages 458-471.
    4. Saari, Ulla A. & Damberg, Svenja & Frömbling, Lena & Ringle, Christian M., 2021. "Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention," Ecological Economics, Elsevier, vol. 189(C).
    5. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
    6. Dermody, Janine & Koenig-Lewis, Nicole & Zhao, Anita Lifen & Hanmer-Lloyd, Stuart, 2018. "Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland," Journal of Business Research, Elsevier, vol. 86(C), pages 333-343.
    7. Hansen, Torben & Sørensen, Maria Ingerslev & Eriksen, Marie-Louise Riewerts, 2018. "How the interplay between consumer motivations and values influences organic food identity and behavior," Food Policy, Elsevier, vol. 74(C), pages 39-52.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lim, Xin-Jean & Cheah, Jun-Hwa & Ngo, Liem Viet & Chan, Kara & Ting, Hiram, 2023. "How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    3. Nguyen, Quynh N.X. & Thai, Nguyen T. & Heffernan, Troy W. & Reynolds, Nina & Zainuddin, Nadia, 2025. "A consumer wisdom-informed conceptualization for understanding prosocial behaviors," Journal of Business Research, Elsevier, vol. 192(C).
    4. RUS Adina-Viorica & BUCUR Louisa-Maria, 2024. "The Socio-Economic-Environmental Triangle: Quantitative Analysis of Interdependencies in European Union," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    5. Faustine Régnier & Anne-Laure Dalstein & Clémence Rouballay & Louis Chauvel, 2022. "Eating in Season—A Lever of Sustainability? An Interview Study on the Social Perception of Seasonal Consumption," Sustainability, MDPI, vol. 14(9), pages 1-23, April.
    6. Grechyna, Daryna, 2025. "Raising awareness of climate change: Nature, activists, politicians?," Ecological Economics, Elsevier, vol. 227(C).
    7. Kuo-Yan Wang & Jing Yu & Ka-Yin Chau & Jinchao Chen, 2025. "RETRACTED ARTICLE: Exploring Sustainability Dynamics in Chinese Folk Belief Consumer Behavior: A Quintuple Innovation Helix Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3350-3385, March.
    8. Heleen Dreyer & Nadine Sonnenberg & Daleen Van der Merwe, 2022. "Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context," Sustainability, MDPI, vol. 14(22), pages 1-27, November.
    9. Svenja Damberg & Ulla A. Saari & Morgane Fritz & Vytaute Dlugoborskyte & Katerina Božič, 2024. "Consumers' purchase behavior of Cradle to Cradle Certified® products—The role of trust and supply chain transparency," Business Strategy and the Environment, Wiley Blackwell, vol. 33(8), pages 8280-8299, December.
    10. Zaharah Mohamed Rani & Anida Ismail & Noraini Rahim & Siti Rohimi Mohamed Apandi & Ferial Farook, 2024. "The Impact of Environmental Knowledge on Food Waste Reduction and Sustainability Practices among Hospitality Students in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 51-58.
    11. Chaeyoung Lim & Jongchang Ahn, 2021. "Social Overload and Discontinuance Intention on Facebook: A Comparative Study," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    12. Malkanthi, SHP, 2020. "Urban consumers’ attitude towards organic food in Sri Lanka," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 14(01-2), June.
    13. Oliva M. D. Martins & Rocsana Bucea-Manea-Țoniș & Ana Sofia Coelho & Violeta-Elena Simion, 2022. "Sensory Perception Nudge: Insect-Based Food Consumer Behavior," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    14. Hongjuan Zhang & Haibing Liu & Rongkai Chen, 2025. "Policy-Driven Dynamics in Sustainable Recycling: Evolutionary Dynamics on Multiple Networks with Case Insights from China," Sustainability, MDPI, vol. 17(11), pages 1-30, June.
    15. Camila Kolling & José Luis Duarte Ribeiro & Donato Morea & Gianpaolo Iazzolino, 2023. "Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1226-1243, May.
    16. Shuai Jin & Na Qiao & Muhamad Aamir Shafique Khan & Changchun Zhu, 2024. "Promoting the production and consumption of green products from the perspective of supply and demand: An evolutionary game-based analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 23193-23213, September.
    17. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    18. Arnaud Lamy & Sandrine Costa & Lucie Sirieix & Ophélie Mugel & Maxime Michaud, 2025. "Tell me what you cook and I'll tell you who you are. A study of the influence of the representations and identities of aspiring chefs on their intentions to reduce meat in favour of plant-based dishes," Post-Print hal-05042097, HAL.
    19. Sarath Chandran MC & Renju Chandran & Padma Rao Sahib & Krishnashree Achuthan, 2026. "Flood risk perception and water infrastructure: understanding public response to climate change," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 122(5), pages 1-24, March.
    20. Angela A. Beccanulli & Silvia Biraghi, 2026. "Plastic-Free Brand Choices as a Holistic Approach to Self-Care: A Netnographic Analysis of Young Consumers’ Motivations," Corporate Reputation Review, Palgrave Macmillan, vol. 29(1), pages 24-43, February.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:annopr:v:355:y:2025:i:1:d:10.1007_s10479-024-05931-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.