IDEAS home Printed from https://ideas.repec.org/a/spr/annopr/v355y2025i1d10.1007_s10479-024-05931-8.html

Suboptimal food products in Indonesia: a sustainable consumption behavior choice experiment and unveiling the attributes with a causality approach

Author

Listed:
  • Chih-Cheng Chen

    (National United University, Department of Business Management)

  • Faradilah Hanum

    (Asia Management College, Asia University, Department of Business Administration)

  • Tat-Dat Bui

    (National Taiwan Ocean University, Department of Shipping and Transportation Management)

  • Ming K. Lim

    (University of Glasgow, Adam Smith Business School
    Universiti Kebangsaan Malaysia, UKM-Graduate School of Business)

  • Ming-Lang Tseng

    (Asia University, Institute of Innovation and Circular Economy
    China Medical University Hospital, China Medical University, Department of Medical Research
    Universiti Kebangsaan Malaysia, UKM-Graduate School of Business
    Khon Kaen University, Department of Industrial Engineering)

Abstract

Suboptimal food products in Indonesia are identified as a set of attributes that indicate the sustainable transformation of consumer behavior. As preferences for suboptimal food products are influenced by attributes, consumers consider attributes in various ways, and the current state is still far behind the desired state in practice. This study aims to explore the attributes that enhance sustainable consumption behavior. An approach combining the fuzzy Delphi method and a fuzzy decision-making trial and evaluation laboratory is employed to assess the interrelationships among the attributes following experts’ judgments, and a choice experiment is used to evaluate the attributes of consumers’ preferences. As a result, socially responsible consumption and information framing represent the critical aspects of achieving sustainable consumer behavior. Socially responsible consumption is also found to be important in influencing consumers’ willingness to adopt SCB. In practice, food waste avoidance and saving behavior are the criteria for enhancing consumers’ acceptance of suboptimal food products.

Suggested Citation

  • Chih-Cheng Chen & Faradilah Hanum & Tat-Dat Bui & Ming K. Lim & Ming-Lang Tseng, 2025. "Suboptimal food products in Indonesia: a sustainable consumption behavior choice experiment and unveiling the attributes with a causality approach," Annals of Operations Research, Springer, vol. 355(1), pages 1175-1221, December.
    • Handle: RePEc:spr:annopr:v:355:y:2025:i:1:d:10.1007_s10479-024-05931-8
    DOI: 10.1007/s10479-024-05931-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10479-024-05931-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10479-024-05931-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:annopr:v:355:y:2025:i:1:d:10.1007_s10479-024-05931-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.