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The Influence of Continuous Improvement of Public Car-Sharing Platforms on Passenger Loyalty: A Mediation and Moderation Analysis

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  • Fei Ma

    (School of Economics and Management, Chang’an University, Xi’an 710064, China
    Youth Innovation Team of Shaanxi Universities, Chang’an University, Xi’an 710064, China)

  • Dan Guo

    (School of Economics and Management, Chang’an University, Xi’an 710064, China
    Youth Innovation Team of Shaanxi Universities, Chang’an University, Xi’an 710064, China)

  • Kum Fai Yuen

    (School of Civil and Environmental Engineering, Nanyang Technological University, Singapore 639798, Singapore)

  • Qipeng Sun

    (School of Economics and Management, Chang’an University, Xi’an 710064, China
    Youth Innovation Team of Shaanxi Universities, Chang’an University, Xi’an 710064, China)

  • Fuxia Ren

    (School of Economics and Management, Chang’an University, Xi’an 710064, China
    Youth Innovation Team of Shaanxi Universities, Chang’an University, Xi’an 710064, China)

  • Xiaobo Xu

    (School of Business Administration, American University of Sharjah, Sharjah 26666, UAE)

  • Chengyong Zhao

    (School of Economics and Management, Chang’an University, Xi’an 710064, China
    Youth Innovation Team of Shaanxi Universities, Chang’an University, Xi’an 710064, China)

Abstract

Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust theory, and transaction cost theory to construct a structural equation model in order to explain passenger loyalty. Data from 755 surveys were collected using stratified sampling in mainland China. The estimated results of the theoretical model show that the relationship between continuous improvement and passenger loyalty is mediated by passenger perceived value, passenger trust, and transaction costs. Consequently, a multi-group analysis is conducted to analyze the moderation effects of passenger’s license and car-sharing experience on the theoretical model. The results show that some of the path coefficients are significantly different between these sub-groups. This indicates that platforms should provide differentiate services for passengers based on the purpose of using car-sharing and usage experience. This study provides new theoretical insights into understanding passenger loyalty with respect to public car-sharing and provides policy recommendations for the sustainable development of public car-sharing.

Suggested Citation

  • Fei Ma & Dan Guo & Kum Fai Yuen & Qipeng Sun & Fuxia Ren & Xiaobo Xu & Chengyong Zhao, 2020. "The Influence of Continuous Improvement of Public Car-Sharing Platforms on Passenger Loyalty: A Mediation and Moderation Analysis," IJERPH, MDPI, vol. 17(8), pages 1-21, April.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:8:p:2756-:d:346273
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    References listed on IDEAS

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