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Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness

Author

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  • Chien-Chi Lin

    (Department of Tourism, Food & Beverage Management, Chang Jung Christian University, Tainan City 71101, Taiwan)

  • Chih-Ming Dong

    (Department of Environmental Engineering and Science, Chia Nan University of Pharmacy and Science, Tainan City 71710, Taiwan)

Abstract

Extensive energy consumption has incurred global environmental problems such as climate change. Home appliances are highly used products and consume large amounts of energy. When widely applied, energy-efficient home appliances promote energy efficiency and reduce carbon emissions. Therefore, people’s intention to purchase these home appliances merits research attention. In this study, a comprehensive model was developed using the theories of planned behavior, perceived value, and environmental awareness. Data were collected through a questionnaire survey, to which 448 valid responses were returned, and analyzed using partial least squares. The results indicated that consumers’ intention to purchase energy-efficient home appliances was positively affected by their attitude toward purchasing the appliances. Such attitude was significantly and positively affected by functional value, price value, environmental value, and environmental awareness. However, consumers’ attitudes toward purchasing these appliances were not significantly affected by emotional value or social value. Suggestions were proposed on promoting consumer intention to purchase these home appliances according to the research results.

Suggested Citation

  • Chien-Chi Lin & Chih-Ming Dong, 2023. "Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness," Energies, MDPI, vol. 16(6), pages 1-16, March.
    • Handle: RePEc:gam:jeners:v:16:y:2023:i:6:p:2669-:d:1095533
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    6. J. Hidalgo-Crespo & Andreas Riel, 2025. "Consumer Acceptance of Product as a Service Leasing Model for Home Appliances Using an Extended Theory of Planned Behavior in Ecuador," Circular Economy and Sustainability, Springer, vol. 5(6), pages 5749-5772, November.
    7. FATOKI Olawale, 2025. "Perceived Value and Intention to Purchase Energy Efficient Appliances by Gen Z Consumers in South Africa," Foundations of Management, Sciendo, vol. 17(1), pages 273-288.
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