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The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model

Author

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  • Muhammad Danish

    (Department of Management Sciences, COMSATS University Islamabad (Sahiwal Campus), Sahiwal 57000, Pakistan)

  • Saqib Ali

    (Department of Management Sciences, COMSATS University Islamabad (Sahiwal Campus), Sahiwal 57000, Pakistan)

  • Muhammad Azeem Ahmad

    (Department of Management Sciences, Barani Institute of Sciences Sahiwal, Sahiwal 57000, Pakistan)

  • Hasan Zahid

    (Ghazali Shafia Graduate School of Government, Universiti Utara Malaysia, Kedah 06010, Malaysia)

Abstract

Electronic/electrical waste (e-waste) has now become a global concern due to its negative impact on the environment and health. This negative effect of e-waste is increasing with the advancement in the electronics industry, especially in Pakistan, which is the leading e-waste disposal destination. Therefore, this study aims to find consumer choice behavior regarding green electronics in Pakistan. For this purpose, a multidimensional modified green perceived model (functional value quality, functional value price, social value identity, social value responsibility, emotional value, and conditional value) is used. Cross-sectional data is collected from 237 consumers through a self-administrative questionnaire. The results of variance-based structural equation modeling (SEM) (partial least squares (PLS)-SEM) suggested that functional value price, quality, social value identity, responsibility, emotional value, and conditional value positively and significantly influence the consumer choice behavior regarding green electronics. the possible reasons for the findings and the implications for managers and policymakers are discussed. Limitations of the study and future research directions are also suggested.

Suggested Citation

  • Muhammad Danish & Saqib Ali & Muhammad Azeem Ahmad & Hasan Zahid, 2019. "The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model," Economies, MDPI, vol. 7(4), pages 1-18, October.
    • Handle: RePEc:gam:jecomi:v:7:y:2019:i:4:p:99-:d:272532
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    Cited by:

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    3. Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023. "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-28, February.
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    5. Ryutaro Sueda & Yuna Seo, 2024. "Understanding Consumer Perception of Sustainable Fashion in Japan: Insights Based on Recycled and Secondhand Clothing," Sustainability, MDPI, vol. 16(23), pages 1-15, November.
    6. Waqar Muhammad Khan & Moniba Sana & Safia Mansab, 2023. "Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 722-737.
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    9. Claudia Arias & Javier Bernardo Cadena Lozano & Miguel Angel Bello Bernal, 2024. "The Role of Value in Extending the Lifetime of Products: An Analysis of Perceived Value and Green Consumption Values on Pro-Circular Behaviors of Repair and Reuse," Sustainability, MDPI, vol. 16(4), pages 1-26, February.
    10. Munazza Saeed & Arhum Ahmed & Erhan Boğan & Osman Abul & Ahmad Qammar, 2025. "‘Buying green’: the role of green customer-based brand equity in shaping customers’ green buying behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(3), pages 5981-5997, March.
    11. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
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    13. Feng Wang & Tayyaba Rani & Asif Razzaq, 2023. "Environmental impact of fiscal decentralization, green technology innovation and institution’s efficiency in developed countries using advance panel modelling," Energy & Environment, , vol. 34(4), pages 1006-1030, June.
    14. Marko Šostar & Vladimir Ristanović, 2023. "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model," Sustainability, MDPI, vol. 15(13), pages 1-24, June.
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    16. Hazem Ahmed Khairy & Yehia Elzek & Nadir Aliane & Mohamed Fathy Agina, 2023. "Perceived Environmental Corporate Social Responsibility Effect on Green Perceived Value and Green Attitude in Hospitality and Tourism Industry: The Mediating Role of Environmental Well-Being," Sustainability, MDPI, vol. 15(6), pages 1-17, March.
    17. Florin Vaduva & Luiela Magdalena Csorba & Dan-Cristian Dabija & George Lăzăroiu, 2024. "The Impact of Public Policies and Civil Society on the Sustainable Behavior of Romanian Consumers of Electrical and Electronic Products," Sustainability, MDPI, vol. 16(3), pages 1-16, February.

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