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Strategic choice during economic crisis: Domestic market position, organizational capabilities and export flexibility

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  • Lee, Seung-Hyun
  • Beamish, Paul W.
  • Lee, Ho-Uk
  • Park, Jong-Hun

Abstract

This study examines how sudden shrinkage of domestic demand affects firm-level export performance. Using the Asian economic crisis as a natural experiment, we show that while the industrial organization (IO) economics and resource-based view (RBV) apply well in the pre-crisis period, the real options perspective does a better job in explaining firms' efforts to increase exports in the post-crisis period. Specifically, using a real options perspective, we show how sudden change in domestic demand provides benefits to those firms that have invested in flexible capabilities while those firms that are locked in with inflexible resources fail to change. We find that the positive relationship between a firm's domestic market position and export intensity becomes stronger in the post-crisis than the pre-crisis period. Further, we find a positive relationship between non-location-bound flexible capabilities such as R&D and export intensity and a negative relationship between location-bound inflexible capabilities such as advertising and export intensity. These relationships become more pronounced in the post-crisis period.

Suggested Citation

  • Lee, Seung-Hyun & Beamish, Paul W. & Lee, Ho-Uk & Park, Jong-Hun, 2009. "Strategic choice during economic crisis: Domestic market position, organizational capabilities and export flexibility," Journal of World Business, Elsevier, vol. 44(1), pages 1-15, January.
  • Handle: RePEc:eee:worbus:v:44:y:2009:i:1:p:1-15
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    References listed on IDEAS

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    Cited by:

    1. Hicheon Kim & Johngseok Bae & Garry Bruton, 2012. "Business groups and institutional upheaval in emerging economies: Corporate venturing in Korea," Asia Pacific Journal of Management, Springer, vol. 29(3), pages 729-752, September.
    2. Figueira-de-Lemos, Francisco & Hadjikhani, Amjad, 2014. "Internationalization processes in stable and unstable market conditions: Towards a model of commitment decisions in dynamic environments," Journal of World Business, Elsevier, vol. 49(3), pages 332-349.
    3. Evgeniia Kuminova & Anna Bykova, 2014. "Did relational capital matter during the financial crisis?," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 11(4), pages 286-305.
    4. Dietmar Sternad, 2012. "Adaptive Strategies in Response to the Economic Crisis: A Cross-Cultural Study in Austria and Slovenia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(3 (Fall)), pages 257-282.
    5. Seung-Hyun Lee & Hee Jin Mun & Kyung Min Park, 2015. "When is dependence on other organizations burdensome? The effect of asymmetric dependence on internet firm failure," Strategic Management Journal, Wiley Blackwell, vol. 36(13), pages 2058-2074, December.
    6. repec:krk:eberjl:v:4:y:2016:i:4:p:29-50 is not listed on IDEAS
    7. Martín-Tapia, Inmaculada & Aragón-Correa, J. Alberto & Rueda-Manzanares, Antonio, 2010. "Environmental strategy and exports in medium, small and micro-enterprises," Journal of World Business, Elsevier, vol. 45(3), pages 266-275, July.
    8. Priscila Ferreira & George Saridakis, 2016. "Firm Shutdown During the Financial and Sovereign Debt Crises: Empirical Evidence from Portugal," NIMA Working Papers 61, Núcleo de Investigação em Microeconomia Aplicada (NIMA), Universidade do Minho.
    9. Matevž Rašković & Maja Makovec Brenčič & Barbara Moerec, 2011. "Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 23(2), pages 165-187.
    10. Boehe, Dirk Michael, 2014. "Strategic hedging: Evidence from Brazilian exporters," Journal of World Business, Elsevier, vol. 49(3), pages 290-300.
    11. Muñoz Sepúlveda, Jesús A., 2014. "Residual exports and domestic demand: an empirical analysis," MPRA Paper 58328, University Library of Munich, Germany.
    12. Javier Garcia-Sanchez & Luiz F. Mesquita & Roberto S. Vassolo, 2014. "What doesn't kill you makes you stronger: The evolution of competition and entry-order advantages in economically turbulent contexts," Strategic Management Journal, Wiley Blackwell, vol. 35(13), pages 1972-1992, December.
    13. repec:eee:iburev:v:26:y:2017:i:6:p:1088-1099 is not listed on IDEAS
    14. Sunny Sun & Xiaoming Yang & Weiwen Li, 2014. "Variance-enhancing corporate entrepreneurship under deregulation: An option portfolio approach," Asia Pacific Journal of Management, Springer, vol. 31(3), pages 733-761, September.
    15. Muñoz Sepúlveda, Jesús A., 2014. "Residual exports and domestic demand: an empirical analysis," MPRA Paper 54799, University Library of Munich, Germany.
    16. repec:eee:worbus:v:52:y:2017:i:5:p:640-652 is not listed on IDEAS
    17. repec:eee:jbrese:v:84:y:2018:i:c:p:114-124 is not listed on IDEAS
    18. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.

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