Modeling simplifying information processing strategies in conjoint experiments
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- Soora Rasouli & Harry Timmermans, 2016. "Influence of Social Networks on Latent Choice of Electric Cars: A Mixed Logit Specification Using Experimental Design Data," Networks and Spatial Economics, Springer, vol. 16(1), pages 99-130, March.
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More about this item
KeywordsConjoint experiments Information processing Mental representation Heuristics;
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