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Development and estimation of a semi-compensatory model with a flexible error structure

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  • Kaplan, Sigal
  • Shiftan, Yoram
  • Bekhor, Shlomo

Abstract

In decisions involving many alternatives, such as residential choice, individuals conduct a two-stage decision process, consisting of eliminating non-viable alternatives and choice from the retained choice set. In light of the potential of semi-compensatory discrete choice models to mathematically represent such decisions, research is inching ahead with the aim of alleviating their high computational complexity and their severe restrictive assumptions. To date, still a major barrier for the implementation of semi-compensatory models is their underlying assumption of independently and identically distributed error terms across alternatives at the choice stage. This study relaxes the assumption by introducing nested substitution patterns and alternatively random taste heterogeneity at the choice stage, thus equating the structural flexibility of semi-compensatory models to their compensatory counterparts. The proposed model is applied to off-campus rental apartment choice by students. Results show the feasibility and importance of introducing a flexible error structure into semi-compensatory models.

Suggested Citation

  • Kaplan, Sigal & Shiftan, Yoram & Bekhor, Shlomo, 2012. "Development and estimation of a semi-compensatory model with a flexible error structure," Transportation Research Part B: Methodological, Elsevier, vol. 46(2), pages 291-304.
  • Handle: RePEc:eee:transb:v:46:y:2012:i:2:p:291-304
    DOI: 10.1016/j.trb.2011.10.004
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    8. Campbell, Danny & Mørkbak, Morten Raun & Olsen, Søren Bøye, 2018. "The link between response time and preference, variance and processing heterogeneity in stated choice experiments," Journal of Environmental Economics and Management, Elsevier, vol. 88(C), pages 18-34.
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    11. Caspar G. Chorus, 2014. "Capturing alternative decision rules in travel choice models: a critical discussion," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 13, pages 290-310, Edward Elgar Publishing.

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