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Retrovation typology: Exploiting and exploring past knowledge for nostalgic and sustainable innovation

Author

Listed:
  • De Noni, I.
  • Blasi, S.
  • Sabbadin, E.

Abstract

Retrovation, also known as retro-innovation, is an underexplored innovation process that has recently garnered increasing attention from researchers and companies. However, the literature is scarce and ambiguous, lacking a clear definition of the concept. Drawing on past knowledge, it is possible to give new life to updated products and technologies which can be re-diffused within specific cultural and market niches to originally develop nostalgic and sustainable solutions.

Suggested Citation

  • De Noni, I. & Blasi, S. & Sabbadin, E., 2026. "Retrovation typology: Exploiting and exploring past knowledge for nostalgic and sustainable innovation," Research Policy, Elsevier, vol. 55(2).
    • Handle: RePEc:eee:respol:v:55:y:2026:i:2:s0048733325002355
    DOI: 10.1016/j.respol.2025.105406
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