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Back to the Future: Adoption and Diffusion of Innovation in Retro Industries

Author

Listed:
  • Sylvaine Castellano

    (ESG Management School - ESG Management School)

  • Olga Ivanova Ruffo

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Adnane Maalaoui

    (ESG Management School - ESG Management School)

  • Imen Safraou

    (ESG Management School - ESG Management School)

  • Francesco Schiavone

    (PARTHENOPE - Università degli Studi di Napoli “Parthenope” = University of Naples)

Abstract

Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing and economics were used to create a model of innovation adoption and diffusion in retro-industries. Findings – The paper provides theoretical insights about the factors that foster retro-industries such as heritage, tradition, nostalgia and revival. The paper suggests that these factors influence innovations mechanisms and explain the use of the past to manage the challenges of the future. Originality/value – The paper enriches an identified need to analyse industry from retro perspective; and to identify the factors that foster the emergence of such industries.

Suggested Citation

  • Sylvaine Castellano & Olga Ivanova Ruffo & Adnane Maalaoui & Imen Safraou & Francesco Schiavone, 2013. "Back to the Future: Adoption and Diffusion of Innovation in Retro Industries," Post-Print hal-01514539, HAL.
    • Handle: RePEc:hal:journl:hal-01514539
    DOI: 10.1108/EJIM-03-2013-0025
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    Citations

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    Cited by:

    1. Sarpong, David & Dong, Shi & Appiah, Gloria, 2016. "‘Vinyl never say die’: The re-incarnation, adoption and diffusion of retro-technologies," Technological Forecasting and Social Change, Elsevier, vol. 103(C), pages 109-118.
    2. Ignė Stalmokaitė & Tommy Larsson Segerlind & Johanna Yliskylä‐Peuralahti, 2023. "Revival of wind‐powered shipping: Comparing the early‐stage innovation process of an incumbent and a newcomer firm," Business Strategy and the Environment, Wiley Blackwell, vol. 32(2), pages 958-975, February.
    3. Verónica León‐Bravo & Antonella Moretto & Raffaella Cagliano & Federico Caniato, 2019. "Innovation for sustainable development in the food industry: Retro and forward‐looking innovation approaches to improve quality and healthiness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(5), pages 1049-1062, September.
    4. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    5. Boeuf, Benjamin, 2019. "The impact of mortality anxiety on attitude toward product innovation," Journal of Business Research, Elsevier, vol. 104(C), pages 44-60.
    6. Jack Adams & Ozgur Dedehayir & Peter O’Connor & Tomi Nokelainen, 2019. "Who Are The Adopters Of Retro-Technology?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-18, December.

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