Beneath the colorness skies: Does weather influence consumer color preference?
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jretconser.2024.104154
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Xu, Zhicheng & Tong, Yao & Ye, Maolin, 2024. "How product-background color combinations influence perceived brand innovativeness," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Martínez-de-Albéniz, Victor & Belkaid, Abdel, 2021. "Here comes the sun: Fashion goods retailing under weather fluctuations," European Journal of Operational Research, Elsevier, vol. 294(3), pages 820-830.
- Lina Pileliene & Viktorija Grigaliunaite, 2017. "Colour temperature in advertising and its impact on consumer purchase intentions," Oeconomia Copernicana, Institute of Economic Research, vol. 8(4), pages 657-669, December.
- Tian, Xin & Cao, Shasha & Song, Yan, 2021. "The impact of weather on consumer behavior and retail performance: Evidence from a convenience store chain in China," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
- Bertrand, Jean-Louis & Brusset, Xavier & Fortin, Maxime, 2015.
"Assessing and hedging the cost of unseasonal weather: Case of the apparel sector,"
European Journal of Operational Research, Elsevier, vol. 244(1), pages 261-276.
- Xavier Brusset & Jean-Louis Bertrand & Maxime Fortin, 2015. "Assessing and hedging the cost of unseasonal weather: Case of the apparel sector," Post-Print hal-03414123, HAL.
- Helmefalk, Miralem & Hultén, Bertil, 2017. "Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 1-11.
- Acevedo, Sebastian & Mrkaic, Mico & Novta, Natalija & Pugacheva, Evgenia & Topalova, Petia, 2020.
"The Effects of Weather Shocks on Economic Activity: What are the Channels of Impact?,"
Journal of Macroeconomics, Elsevier, vol. 65(C).
- Mr. Sebastian Acevedo Mejia & Mr. Mico Mrkaic & Natalija Novta & Evgenia Pugacheva & Petia Topalova, 2018. "The Effects of Weather Shocks on Economic Activity: What are the Channels of Impact?," IMF Working Papers 2018/144, International Monetary Fund.
- Wang, Wangshuai & Yi, Yanxi & Li, Jie & Sun, Gong & Zhang, Mo, 2022. "Lighting up the dark: How the scarcity of childhood resources leads to preferences for bright stimuli," Journal of Business Research, Elsevier, vol. 139(C), pages 1155-1164.
- Marie Connolly, 2013.
"Some Like It Mild and Not Too Wet: The Influence of Weather on Subjective Well-Being,"
Journal of Happiness Studies, Springer, vol. 14(2), pages 457-473, April.
- Marie Connolly Pray, 2011. "Some Like It Mild and Not Too Wet: the Influence of Weather on Subjective Well-Being," Cahiers de recherche 1116, CIRPEE.
- Clemens Noelke & Mark E. McGovern & Daniel J. Corsi & Marcia Pescador-Jimenez & Ari Stern & Ian Sue Wing & Lisa Berkman, 2016. "Increasing Ambient Temperature Reduces Emotional Well-Being," CHaRMS Working Papers 16-01, Centre for HeAlth Research at the Management School (CHaRMS).
- Gurdeep Singh Malhi & Manpreet Kaur & Prashant Kaushik, 2021. "Impact of Climate Change on Agriculture and Its Mitigation Strategies: A Review," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
- Badorf, Florian & Hoberg, Kai, 2020. "The impact of daily weather on retail sales: An empirical study in brick-and-mortar stores," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
- Mai, Robert & Symmank, Claudia & Seeberg-Elverfeldt, Berenike, 2016. "Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?," Journal of Retailing, Elsevier, vol. 92(4), pages 426-444.
- Lick, Erhard & König, Bettina & Kpossa, Monyédodo Régis & Buller, Violetta, 2017. "Sensory expectations generated by colours of red wine labels," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 146-158.
- Emmanuel Sirimal Silva & Hossein Hassani & Dag Øivind Madsen & Liz Gee, 2019. "Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends," Social Sciences, MDPI, vol. 8(4), pages 1-23, April.
- Murray, Kyle B. & Di Muro, Fabrizio & Finn, Adam & Popkowski Leszczyc, Peter, 2010. "The effect of weather on consumer spending," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 512-520.
- Yoo, Jonghyun & Eom, Jiyong & Zhou, Yuyu, 2024. "Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Li, Chenxi & Chen, Jing (Elaine) & Peng, Siyu & Huang, Jinsong & Sha, Xiqing, 2024. "Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Geri Skenderi & Christian Joppi & Matteo Denitto & Marco Cristani, 2024. "Well googled is half done: Multimodal forecasting of new fashion product sales with image‐based google trends," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 43(6), pages 1982-1997, September.
- Yi Mei & Lili Xu & Zhixing Li, 2023. "Study on Emotional Perception of Hangzhou West Lake Scenic Area in Spring under the Influence of Meteorological Environment," IJERPH, MDPI, vol. 20(3), pages 1-15, January.
- Jiewen Hong & Yacheng Sun, 2012. "Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 293-306.
- Mohammed Arshad Khan & Vivek & Syed Mohd Minhaj & Mohd Afzal Saifi & Shahid Alam & Asif Hasan, 2022. "Impact of Store Design and Atmosphere on Shoppers’ Purchase Decisions: An Empirical Study with Special Reference to Delhi-NCR," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
- Hu, Jianhao & Zhang, Xuan & Chen, Hanyu(Yuki) & Li, Wanyue, 2024. "When it rains, it pours? The impact of weather on customer returns in the brick-and-mortar retail store," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Bruno, Pascal & Melnyk, Valentyna & Völckner, Franziska, 2017. "Temperature and emotions: Effects of physical temperature on responses to emotional advertising," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 302-320.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Yoo, Jonghyun & Eom, Jiyong & Zhou, Yuyu, 2024. "Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Hu, Jianhao & Zhang, Xuan & Chen, Hanyu(Yuki) & Li, Wanyue, 2024. "When it rains, it pours? The impact of weather on customer returns in the brick-and-mortar retail store," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Li, Chenxi & Chen, Jing (Elaine) & Peng, Siyu & Huang, Jinsong & Sha, Xiqing, 2024. "Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Ketron, Seth & Spears, Nancy, 2020. "Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
- Sinha, Rajesh Kumar, 2021. "Subscription and casual customers’ differential sensitivity to meteorological characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
- Tian, Xin & Cao, Shasha & Song, Yan, 2021. "The impact of weather on consumer behavior and retail performance: Evidence from a convenience store chain in China," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
- Bertrand, Jean-Louis & Chabot, Miia & Brusset, Xavier & Courquin, Valentin, 2024. "Identifying assets exposed to physical climate risk: A decision-support methodology," International Journal of Production Economics, Elsevier, vol. 276(C).
- Bertrand, Jean-Louis & Brusset, Xavier & Chabot, Miia, 2021. "Protecting franchise chains against weather risk: A design science approach," Journal of Business Research, Elsevier, vol. 125(C), pages 187-200.
- Li, Chenxi & Xia, Xinyue & Lin, Yixun & Wen, Hanlin, 2024. "Polluted cognition: The effect of air pollution on online purchasing behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Jean-Louis Bertrand & Xavier Brusset, 2018. "Managing the financial consequences of weather variability," Journal of Asset Management, Palgrave Macmillan, vol. 19(5), pages 301-315, September.
- Naragain Phumchusri & Nichakan Phupaichitkun, 2024. "Sales prediction hybrid models for retails using promotional pricing strategy as a key demand driver," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(5), pages 461-480, October.
- Martínez-de-Albéniz, Victor & Belkaid, Abdel, 2021. "Here comes the sun: Fashion goods retailing under weather fluctuations," European Journal of Operational Research, Elsevier, vol. 294(3), pages 820-830.
- Badorf, Florian & Hoberg, Kai, 2020. "The impact of daily weather on retail sales: An empirical study in brick-and-mortar stores," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
- Sarkar, P. & Wahab, M.I.M. & Fang, L., 2023. "Weather rebate contracts for different risk attitudes of supply chain members," European Journal of Operational Research, Elsevier, vol. 311(1), pages 139-153.
- Liu, Hsiu-Wen, 2024. "Mining spatial-temporal patterns from customer data to improve forecasting of customer flow across multiple sites," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Vito Telesca & Aime Lay-Ekuakille & Maria Ragosta & Giuseppina Anna Giorgio & Boniface Lumpungu, 2018. "Effects on Public Health of Heat Waves to Improve the Urban Quality of Life," Sustainability, MDPI, vol. 10(4), pages 1-16, April.
- Tobias Schlager & Emanuel de Bellis & JoAndrea Hoegg, 2020. "How and when weather boosts consumer product valuation," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 695-711, July.
- Hailemariam, Abebe & Awaworyi Churchill, Sefa & Appau, Samuelson, 2023. "Temperature, health and wellbeing in Australia," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
- Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
- Zhengtao Li & Bin Hu, 2025. "Temperature Effects on People’s Subjective Well-Being and Their Subjective Adaptation: Empirical Evidence from China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 177(3), pages 1081-1112, April.
More about this item
Keywords
Consumer color preference; Weather conditions; Fashion retail; Fashion trends;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004508. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.