Temperature and emotions: Effects of physical temperature on responses to emotional advertising
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DOI: 10.1016/j.ijresmar.2016.08.005
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- Ma, Jianan & Li, Fangxuan (Sam), 2023. "Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
- Margarita De-Miguel-Guzmán & Carlos Ronquillo-Bolaños & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2020. "Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 27-46.
- Barbera, Michael & Northey, Gavin & Septianto, Felix & Spanjaard, Daniela, 2018. "Those prices are HOT! How temperature-related visual cues anchor expectations of price and value," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 178-181.
- Li, Chenxi & Chen, Jing (Elaine) & Peng, Siyu & Huang, Jinsong & Sha, Xiqing, 2024. "Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Samuel Stäbler & Kim Katharina Mierisch, 2022. "The street music business: consumer responses to buskers performing on the street and on online video platforms," Marketing Letters, Springer, vol. 33(2), pages 325-350, June.
- Francisco Barbosa Escobar & Carlos Velasco & Kosuke Motoki & Derek Victor Byrne & Qian Janice Wang, 2021. "The temperature of emotions," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-28, June.
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Keywords
Emotional advertising; International advertising; Environmental effects; Ambient temperature; Homeostasis;All these keywords.
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