IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v20y1994i4p586-600.html
   My bibliography  Save this article

Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor

Author

Listed:
  • Vanden Abeele, Piet
  • MacLachlan, Douglas L

Abstract

Because of the transient nature of some emotions stimulated during TV commercials, measurement of emotional reactions at various points during an ad requires process tracing. This research discusses the analysis of process-tracing data using the Warmth Monitor as an illustration. We show that the establishment of the reliability and validity of process-tracing measures hinges on a suitable choice of the relevant domain of (co)variance in the data. The Warmth Monitor is shown to provide a reliable measure of warmth, but questions remain regarding the construct's meaning and valid measurement. Copyright 1994 by the University of Chicago.

Suggested Citation

  • Vanden Abeele, Piet & MacLachlan, Douglas L, 1994. "Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 586-600, March.
    • Handle: RePEc:oup:jconrs:v:20:y:1994:i:4:p:586-600
    DOI: 10.1086/209372
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209372
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209372?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marc Roy, 2014. "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, vol. 4(12), pages 63-69, December.
    2. Sam K. Hui & Tom Meyvis & Henry Assael, 2014. "Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing," Marketing Science, INFORMS, vol. 33(2), pages 222-240, March.
    3. So Young Song & Youn-Kyung Kim, 2019. "Doing Good Better: Impure Altruism in Green Apparel Advertising," Sustainability, MDPI, vol. 11(20), pages 1-20, October.
    4. Cornelissen, Gert & Pandelaere, Mario & Warlop, Luk & Dewitte, Siegfried, 2008. "Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 46-55.
    5. Marc Roy, 2014. "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(12), pages 63-69, December.
    6. Bruno, Pascal & Melnyk, Valentyna & Völckner, Franziska, 2017. "Temperature and emotions: Effects of physical temperature on responses to emotional advertising," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 302-320.
    7. Francisco Barbosa Escobar & Carlos Velasco & Kosuke Motoki & Derek Victor Byrne & Qian Janice Wang, 2021. "The temperature of emotions," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-28, June.
    8. Caruelle, Delphine & Gustafsson, Anders & Shams, Poja & Lervik-Olsen, Line, 2019. "The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action," Journal of Business Research, Elsevier, vol. 104(C), pages 146-160.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:20:y:1994:i:4:p:586-600. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.