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The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

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  • Lam, Shun Yin
  • Chiang, Jeongwen
  • Parasuraman, A.

Abstract

We develop hypotheses about the effects of the dimensions (innova-tiveness, optimism, discomfort, and insecurity) of technology readiness on two key stages of Internet acceptance, adoption, and usage of different Internet-based activities, and test them through a two-stage model using U.S. consumer survey data. The findings show that these dimensions have significant enduring effects on the two stages at varying levels of perceived risk.

Suggested Citation

  • Lam, Shun Yin & Chiang, Jeongwen & Parasuraman, A., 2008. "The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis," Journal of Interactive Marketing, Elsevier, vol. 22(4), pages 19-39.
    • Handle: RePEc:eee:joinma:v:22:y:2008:i:4:p:19-39
    DOI: 10.1002/dir.20119
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    References listed on IDEAS

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