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The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations

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  • Marcati, Alberto
  • Guido, Gianluigi
  • Peluso, Alessandro M.

Abstract

Entrepreneurs' innovativeness and personality play a key role in the adoption of innovations in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, this study conceptualizes innovativeness at two levels of abstraction: general innovativeness (GI), that is, the degree of openness to newness; and specific innovativeness (SI), that is, the predisposition to be among the firsts to adopt innovations in a specific domain. This study measures GI and SI on a sample of SME entrepreneurs by using two different scales that are based on inventories extensively used in this field (i.e., the KAI [Kirton, J.M., 1976. Adaptors and innovators: a description and measure. Journal of Applied Psychology 61 (5), 622-629; Kirton, J.M., 2003. Adaption-Innovation in the Context of Diversity and Change. Routledge, London] and DSI [Goldsmith, R.E., Hofacker, C.F., 1991. Measuring consumer innovativeness. Journal of the Academy of Marketing Science 19 (3), 209-222] inventories) and tests their effects on the entrepreneurs' intention to adopt innovations. Secondly, this study relates entrepreneurs' innovativeness (both GI and SI) to their basic personality traits as assessed through the Five-Factor Model of human personality (cf. [Digman, J.M., 1990. Personality structure: emergence of the five-factor model. Annual Review of Psychology 41 (1), 417-440; McCrae, R.R., John, O.P., 1992. An introduction to the five-factor model and its implications. Journal of Personality 60 (2), 1-26]). Finally, it compares the predictive power of both GI and SI on the entrepreneurs' intention to adopt innovations against that of a cognitive model that represents the framework of reference in this field (i.e., the Theory of Planned Behavior [Ajzen, I., 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50 (2), 179-211]). Results suggest a number of implications for entrepreneurs, managers, and policy makers.

Suggested Citation

  • Marcati, Alberto & Guido, Gianluigi & Peluso, Alessandro M., 2008. "The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations," Research Policy, Elsevier, vol. 37(9), pages 1579-1590, October.
  • Handle: RePEc:eee:respol:v:37:y:2008:i:9:p:1579-1590
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Cited by:

    1. Jocelyn Olivari, 2016. "Entrepreneurial traits and firm innovation," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 339-360, December.
    2. Kuckertz, Andreas & Wagner, Marcus, 2010. "The influence of sustainability orientation on entrepreneurial intentions -- Investigating the role of business experience," Journal of Business Venturing, Elsevier, vol. 25(5), pages 524-539, September.
    3. repec:aic:jopafl:y:2016:v:9:p:7-25 is not listed on IDEAS
    4. repec:taf:apbizr:v:24:y:2018:i:5:p:675-692 is not listed on IDEAS
    5. repec:wsi:ijimxx:v:21:y:2017:i:07:n:s1363919617500542 is not listed on IDEAS
    6. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500099 is not listed on IDEAS
    7. repec:kap:sbusec:v:50:y:2018:i:4:d:10.1007_s11187-017-9901-7 is not listed on IDEAS
    8. Sheng-Fang Chou & Jeou-Shyan Horng & Chih-Hsing Liu & Yung-Chuan Huang & Yu-Chun Chung, 2016. "Expert Concepts of Sustainable Service Innovation in Restaurants in Taiwan," Sustainability, MDPI, Open Access Journal, vol. 8(8), pages 1-19, August.
    9. Hertel, M. & Menrad, K., 2014. "Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen – Eine Kausaluntersuchung am Beispiel der Gartenbaubranche," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    10. repec:eee:jbrese:v:81:y:2017:i:c:p:60-69 is not listed on IDEAS
    11. repec:jtr:journl:v:4:y:2012:i:1:p:135-162 is not listed on IDEAS
    12. Dirk Fornahl & Axel Johannes Schaffer & Jochen Siegele, 2009. "Regional per Capita-Income - The Importance of Region-Specific Production Factors," Swiss Journal of Economics and Statistics (SJES), Swiss Society of Economics and Statistics (SSES), vol. 145(II), pages 155-185, June.
    13. van Rijnsoever, Frank J. & Meeus, Marius T.H. & Donders, A. Rogier T., 2012. "The effects of economic status and recent experience on innovative behavior under environmental variability: An experimental approach," Research Policy, Elsevier, vol. 41(5), pages 833-847.
    14. Llopis,Óscar & Azagra-Caro,Joaquín M., 2015. "Who do you care about? Scientists’ personality traits and perceived beneficiary impact," INGENIO (CSIC-UPV) Working Paper Series 201503, INGENIO (CSIC-UPV), revised 12 Jan 2018.
    15. Clay Dibrell & Justin Craig & Jaemin Kim & Aaron Johnson, 2015. "Establishing How Natural Environmental Competency, Organizational Social Consciousness, and Innovativeness Relate," Journal of Business Ethics, Springer, vol. 127(3), pages 591-605, March.
    16. Romero, Isidoro & Martínez-Román, Juan A., 2012. "Self-employment and innovation. Exploring the determinants of innovative behavior in small businesses," Research Policy, Elsevier, vol. 41(1), pages 178-189.
    17. Sari Pekkala Kerr & William R. Kerr & Tina Xu, 2017. "Personality Traits of Entrepreneurs: A Review of Recent Literature," NBER Working Papers 24097, National Bureau of Economic Research, Inc.
    18. Paul Robson & Charles Akuetteh & Paul Westhead & Mike Wright, 2012. "Innovative opportunity pursuit, human capital and business ownership experience in an emerging region: evidence from Ghana," Small Business Economics, Springer, vol. 39(3), pages 603-625, October.
    19. Kato, Masatoshi & Zhou, Haibo, 2018. "Numerical labor flexibility and innovation outcomes of start-up firms: A panel data analysis," Technovation, Elsevier, vol. 69(C), pages 15-27.
    20. Cui, Yu & Sun, Chuan & Xiao, Hongjun & Zhao, Chunming, 2016. "How to become an excellent entrepreneur: The moderating effect of risk propensity on alertness to business ideas and entrepreneurial capabilities," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 171-177.
    21. Branka Ahlin & Mateja Drnovšek & Robert Hisrich, 2014. "Entrepreneurs’ creativity and firm innovation: the moderating role of entrepreneurial self-efficacy," Small Business Economics, Springer, vol. 43(1), pages 101-117, June.

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