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Order effects in sequentially judged options due to the direction of comparison

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  • Bruine de Bruin, Wandi
  • Keren, Gideon

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  • Bruine de Bruin, Wandi & Keren, Gideon, 2003. "Order effects in sequentially judged options due to the direction of comparison," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 91-101.
  • Handle: RePEc:eee:jobhdp:v:92:y:2003:i:1-2:p:91-101
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    References listed on IDEAS

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    1. Markman, Arthur B. & Medin, Douglas L., 1995. "Similarity and Alignment in Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 63(2), pages 117-130, August.
    2. Sanbonmatsu, David M. & Kardes, Frank R. & Gibson, Bryan D., 1991. "The role of attribute knowledge and overall evaluations in comparative judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(1), pages 131-146, February.
    3. Willemsen, Martijn C. & Keren, Gideon, 2002. "Negative-based prominence: the role of negative features in matching and choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 643-666, July.
    4. Mantel, Susan Powell & Kardes, Frank R, 1999. " The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference," Journal of Consumer Research, Oxford University Press, vol. 25(4), pages 335-352, March.
    5. Dhar, Ravi & Sherman, Steven J, 1996. " The Effect of Common and Unique Features in Consumer Choice," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 193-203, December.
    6. Herbert Glejser & Bruno Heyndels, 2001. "Efficiency and Inefficiency in the Ranking in Competitions: the Case of the Queen Elisabeth Music Contest," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 25(2), pages 109-129, May.
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    Cited by:

    1. Page, Lionel & Page, Katie, 2010. "Last shall be first: A field study of biases in sequential performance evaluation on the Idol series," Journal of Economic Behavior & Organization, Elsevier, vol. 73(2), pages 186-198, February.
    2. Huber, Michaela & Van Boven, Leaf & McGraw, A. Peter & Johnson-Graham, Laura, 2011. "Whom to help? Immediacy bias in judgments and decisions about humanitarian aid," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(2), pages 283-293, July.
    3. Guney, Begum, 2014. "A theory of iterative choice in lists," Journal of Mathematical Economics, Elsevier, vol. 53(C), pages 26-32.
    4. Parthasarathy Krishnamurthy & Anish Nagpal, 2010. "Making choices under conflict: The impact of decision frames," Marketing Letters, Springer, vol. 21(1), pages 37-51, March.

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