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The origin of utility: Sexual selection and conspicuous consumption

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  • De Fraja, Gianni

Abstract

This paper proposes an explanation for the universal human desire for increasing consumption and the associated propensity to trade survival opportunity off conspicuous consumption. I argue that this desire was moulded in evolutionary times by a mechanism known to biologists as sexual selection, whereby an observable trait - conspicuous consumption in this case - is used by members of one sex to signal their unobservable characteristics valuable to members of the opposite sex. It then shows that the standard economics problem of utility maximisation is formally equivalent to the standard biology problem of the maximisation of individual fitness, the ability to pass genes to future generations, and thus establishes a rigorous theoretical foundation for including conspicuous consumption in the utility function.

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Article provided by Elsevier in its journal Journal of Economic Behavior & Organization.

Volume (Year): 72 (2009)
Issue (Month): 1 (October)
Pages: 51-69

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Handle: RePEc:eee:jeborg:v:72:y:2009:i:1:p:51-69
Contact details of provider: Web page: http://www.elsevier.com/locate/jebo

Keywords: Natural selection Utility Darwin Evolution Conspicuous consumption Veblen Sexual selection;

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Cited by:

  1. Jana Friedrichsen & Dirk Engelmann, 2013. "Who Cares for Social Image? Interactions between Intrinsic Motivation and Social Image Concerns," CESifo Working Paper Series 4514, CESifo Group Munich.
  2. Raúl Ramos & Esteban Sanromá & Hipólito Simón, 2014. "Public-Private Sector Wage Differentials by Type of Contract: Evidence from Spain," Hacienda Pública Española, IEF, vol. 208(1), pages 107-141, March.
  3. Bronsert, Anne-Kathrin & Glazer, Amihai & Konrad, Kai A., 2014. "Old Money, the Nouveaux Riches and Brunhilde's Marriage Strategy," IZA Discussion Papers 8307, Institute for the Study of Labor (IZA).
  4. Foster, John, 2011. "Energy, aesthetics and knowledge in complex economic systems," Journal of Economic Behavior & Organization, Elsevier, vol. 80(1), pages 88-100.
  5. Martínez-Mora, Francisco & Puy, M. Socorro, 2014. "The determinants and electoral consequences of asymmetric preferences," European Journal of Political Economy, Elsevier, vol. 33(C), pages 85-97.
  6. Jellal, Mohamed, 2014. "Diaspora transferts statut social et inégalité
    [Diaspora remittances social status and inequality]    ," MPRA Paper 57325, University Library of Munich, Germany.
  7. Schubert, Christian & Cordes, Christian, 2013. "Role models that make you unhappy: light paternalism, social learning, and welfare," Journal of Institutional Economics, Cambridge University Press, vol. 9(02), pages 131-159, June.
  8. Omer Moav and & Zvika Neeman, 2012. "Saving Rates and Poverty: The Role of Conspicuous Consumption and Human Capital," Economic Journal, Royal Economic Society, vol. 122(563), pages 933-956, 09.
  9. Bronsert, Anne-Kathrin & Glazer, Amihai & Konrad, Kai A., 2014. "Old Money, the Nouveau Riche and Brunhilde's Marriage Dilemma," Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100385, Verein für Socialpolitik / German Economic Association.
  10. Baomin Dong & Tianpeng Zhou, 2013. "A Moral Hazard Model of Parental Care," Hacienda Pública Española, IEF, vol. 207(4), pages 101-115, December.
  11. Armando Memushi, 2014. "Conspicuous Consumption and Albanians: Determinant Factors," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 12(1), pages 65-87.

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