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Improving new technology venture performance under direct and indirect network externality conditions

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  • Podoynitsyna, Ksenia
  • Song, Michael
  • van der Bij, Hans
  • Weggeman, Mathieu

Abstract

This study compares the effectiveness of five responses to external uncertainty in markets with network externalities: avoidance, imitation, control, cooperation, and real options reasoning as a form of strategic flexibility. Our analysis of 385 new technology ventures shows that direct and indirect network externalities have opposite effects on the effectiveness of these strategies. Moreover, under network externalities, attempts to make ventures less dependent upon environmental instabilities perform differently compared to attempts to control the environment. Finally, we show that real options reasoning does not always perform better under conditions of higher uncertainty, such as uncertainty due to direct network externalities.

Suggested Citation

  • Podoynitsyna, Ksenia & Song, Michael & van der Bij, Hans & Weggeman, Mathieu, 2013. "Improving new technology venture performance under direct and indirect network externality conditions," Journal of Business Venturing, Elsevier, vol. 28(2), pages 195-210.
  • Handle: RePEc:eee:jbvent:v:28:y:2013:i:2:p:195-210
    DOI: 10.1016/j.jbusvent.2012.04.004
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    References listed on IDEAS

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    Cited by:

    1. Walrave, Bob & Talmar, Madis & Podoynitsyna, Ksenia S. & Romme, A. Georges L. & Verbong, Geert P.J., 2018. "A multi-level perspective on innovation ecosystems for path-breaking innovation," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 103-113.
    2. Asghar Afshar Jahanshahi & Alexander Brem, 2020. "Entrepreneurs in post-sanctions Iran: Innovation or imitation under conditions of perceived environmental uncertainty?," Asia Pacific Journal of Management, Springer, vol. 37(2), pages 531-551, June.
    3. Vivek Ghosal & Yang Ye, 2015. "Uncertainty and the employment dynamics of small and large businesses," Small Business Economics, Springer, vol. 44(3), pages 529-558, March.
    4. Asghar Afshar Jahanshahi & Alexander Brem & Amitab Bhattacharjee, 2017. "Who Takes More Sustainability-Oriented Entrepreneurial Actions? The Role of Entrepreneurs’ Values, Beliefs and Orientations," Sustainability, MDPI, Open Access Journal, vol. 9(10), pages 1-19, September.
    5. Vasconcelos Gomes, Leonardo Augusto de & Salerno, Mario Sergio & Phaal, Robert & Probert, David R., 2018. "How entrepreneurs manage collective uncertainties in innovation ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 164-185.
    6. Vivek Ghosal & Yang Ye, 2015. "Uncertainty and the employment dynamics of small and large businesses," Small Business Economics, Springer, vol. 44(3), pages 529-558, March.

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