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Escaping the green prison: Entrepreneurship and the creation of opportunities for sustainable development

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  • Pacheco, Desirée F.
  • Dean, Thomas J.
  • Payne, David S.

Abstract

While entrepreneurial activity has been an important force for social and ecological sustainability; its efficacy is dependent upon the nature of market incentives. This limitation is sometimes explained by the metaphor of the prisoner's dilemma, which we term the green prison. In this prison, entrepreneurs are compelled to environmentally degrading behavior due to the divergence between individual rewards and collective goals for sustainable development. Entrepreneurs, however, can escape from the green prison by altering or creating the institutions--norms, property rights, and legislation--that establish the incentives of competitive games. We provide a variety of evidence of such entrepreneurial action and discuss its implications for theory and practice.

Suggested Citation

  • Pacheco, Desirée F. & Dean, Thomas J. & Payne, David S., 2010. "Escaping the green prison: Entrepreneurship and the creation of opportunities for sustainable development," Journal of Business Venturing, Elsevier, vol. 25(5), pages 464-480, September.
  • Handle: RePEc:eee:jbvent:v:25:y:2010:i:5:p:464-480
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    Cited by:

    1. Janti Gunawan & Kym Fraser, 2016. "Exploring young and green entrepreneurship in Indonesia: An introduction," Journal of Asian Business Strategy, Asian Economic and Social Society, pages 185-194.
    2. Fragoso, Rui Manuel de Sousa, 2015. "Habitat Features and Strategies for the Sustainable Development in the Alentejo Region," Brazilian Journal of Rural Economy and Sociology (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 53.
    3. Linda Bergset, 2015. "The Rationality and Irrationality of Financing Green Start-Ups," Administrative Sciences, MDPI, Open Access Journal, vol. 5(4), pages 1-26, November.
    4. Gabriel, Cle-Anne, 2016. "What is challenging renewable energy entrepreneurs in developing countries?," Renewable and Sustainable Energy Reviews, Elsevier, pages 362-371.
    5. Stratos Ramoglou & Stelios Zyglidopoulos, 2015. "The constructivist view of entrepreneurial opportunities: a critical analysis," Small Business Economics, Springer, pages 71-78.
    6. O'Neil, Isobel & Ucbasaran, Deniz, 2016. "Balancing “what matters to me” with “what matters to them”: Exploring the legitimation process of environmental entrepreneurs," Journal of Business Venturing, Elsevier, pages 133-152.
    7. repec:col:000180:015901 is not listed on IDEAS
    8. repec:prp:uppmos:978-961-7023-53-4 is not listed on IDEAS
    9. Muñoz, Pablo & Dimov, Dimo, 2015. "The call of the whole in understanding the development of sustainable ventures," Journal of Business Venturing, Elsevier, pages 632-654.
    10. Sarkar, Soumodip & Pansera, Mario, 2017. "Sustainability-driven innovation at the bottom: Insights from grassroots ecopreneurs," Technological Forecasting and Social Change, Elsevier, pages 327-338.
    11. Brigitte Hoogendoorn & Daniela Guerra & Peter Zwan, 2015. "What drives environmental practices of SMEs?," Small Business Economics, Springer, pages 759-781.
    12. Dan Popescu & Cristina State, 2015. "Crowdsourcing: An Alternative for the Dynamic Development of Entrepreneurship in the Romanian Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 162-162, February.
    13. repec:eee:jbvent:v:32:y:2017:i:5:p:569-587 is not listed on IDEAS
    14. Hall, Jeremy K. & Daneke, Gregory A. & Lenox, Michael J., 2010. "Sustainable development and entrepreneurship: Past contributions and future directions," Journal of Business Venturing, Elsevier, vol. 25(5), pages 439-448, September.

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