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Heuristics in organizations: A review and a research agenda

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  • Loock, Moritz
  • Hinnen, Gieri

Abstract

A systematic literature review of the articles published in the Journal of Business Research and other organization and management theory (OMT) journals reveals a substantial increase in the number of studies on heuristics. Anticipating the emerging influence of heuristics for OMT, we review the basic principles and the state of the art of its current application. We find that scholars have verified the applicability and value of individual heuristics in management on an individual level. However, scholars lack a detailed understanding of the role of heuristics in organizations. A distinct organization-level perspective on heuristics would contribute to an understanding of organizations as antecedents, subjects, and consequences of heuristics. The study here presents this potential together with a research agenda for heuristics and organizational processes.

Suggested Citation

  • Loock, Moritz & Hinnen, Gieri, 2015. "Heuristics in organizations: A review and a research agenda," Journal of Business Research, Elsevier, vol. 68(9), pages 2027-2036.
  • Handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:2027-2036
    DOI: 10.1016/j.jbusres.2015.02.016
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    References listed on IDEAS

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    1. repec:elg:eechap:15532_7 is not listed on IDEAS
    2. Merigó, José M. & Mas-Tur, Alicia & Roig-Tierno, Norat & Ribeiro-Soriano, Domingo, 2015. "A bibliometric overview of the Journal of Business Research between 1973 and 2014," Journal of Business Research, Elsevier, vol. 68(12), pages 2645-2653.
    3. Andreas Ortmann & Leonidas Spiliopoulos, 2017. "The beauty of simplicity? (Simple) heuristics and the opportunities yet to be realized," Chapters,in: Handbook of Behavioural Economics and Smart Decision-Making, chapter 7, pages 119-136 Edward Elgar Publishing.

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