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Governance structures in the hotel industry

  • Dahlstrom, Robert
  • Haugland, Sven A.
  • Nygaard, Arne
  • Rokkan, Aksel I.

This study investigates alternative governance forms in the hotel industry. Agency theory maintains that the need for control over service quality, financial risk, and the market environment affect the choice of governance form. Prior agency research emphasizes alternative governance structures that principals employ, given local market conditions, agent incentives, and risk preferences. The study augments the established principal-agent perspective with a discussion of entrepreneurial motivations to join hotel alliances. The study analyzes the choice between independent ownership and affiliation with a voluntary chain as well as the choice between integration and franchising. Data analyses from 650 hotels indicate that the hotel size, amenities, population, and distance to headquarters influence governance.

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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 62 (2009)
Issue (Month): 8 (August)
Pages: 841-847

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Handle: RePEc:eee:jbrese:v:62:y:2009:i:8:p:841-847
Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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  1. Farok J Contractor & Sumit K Kundu, 1998. "Modal Choice in a World of Alliances: Analyzing Organizational Forms in the International Hotel Sector," Journal of International Business Studies, Palgrave Macmillan, vol. 29(2), pages 325-356, June.
  2. Brickley, James A & Dark, Frederick H & Weisbach, Michael S, 1991. "The Economic Effects of Franchise Termination Laws," Journal of Law and Economics, University of Chicago Press, vol. 34(1), pages 101-32, April.
  3. Andrea Shepard, 1993. "Contractual Form, Retail Price, and Asset Characteristics in Gasoline Retailing," RAND Journal of Economics, The RAND Corporation, vol. 24(1), pages 58-77, Spring.
  4. Norton, Seth W, 1988. "An Empirical Look at Franchising as an Organizational Form," The Journal of Business, University of Chicago Press, vol. 61(2), pages 197-218, April.
  5. Goldberg, Stephen M & Green, Paul E & Wind, Yoram, 1984. "Conjoint Analysis of Price Premiums for Hotel Amenities," The Journal of Business, University of Chicago Press, vol. 57(1), pages S111-32, January.
  6. Bengt Holmstrom, 1979. "Moral Hazard and Observability," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 74-91, Spring.
  7. Arne Nygaard & Ingunn Myrtveit, 2000. "Moral hazard, competition and contract design: empirical evidence from managerial, franchised and entrepreneurial businesses in Norway," Applied Economics, Taylor & Francis Journals, vol. 32(3), pages 349-356.
  8. Rubin, Paul H, 1978. "The Theory of the Firm and the Structure of the Franchise Contract," Journal of Law and Economics, University of Chicago Press, vol. 21(1), pages 223-33, April.
  9. Corriveau, Gilles & Tamilia, Robert D., 2002. "Comparing transactional forms in administered, contractual and corporate systems in grocery distribution," Journal of Business Research, Elsevier, vol. 55(9), pages 771-773, September.
  10. Brickley, James A. & Dark, Frederick H., 1987. "The choice of organizational form The case of franchising," Journal of Financial Economics, Elsevier, vol. 18(2), pages 401-420, June.
  11. Oliver D. Hart, 1983. "The Market Mechanism as an Incentive Scheme," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 366-382, Autumn.
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