Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2021.10.057
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
- Eggers, Fabian & Niemand, Thomas & Kraus, Sascha & Breier, Matthias, 2020. "Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance," Journal of Business Research, Elsevier, vol. 113(C), pages 72-82.
- Kaartemo, Valtteri & Nyström, Anna-Greta, 2021. "Emerging technology as a platform for market shaping and innovation," Journal of Business Research, Elsevier, vol. 124(C), pages 458-468.
- Armstrong, J. Scott & Overton, Terry S., 1977.
"Estimating Nonresponse Bias in Mail Surveys,"
MPRA Paper
81694, University Library of Munich, Germany.
- JS Armstrong & Terry Overton, 2005. "Estimating Nonresponse Bias in Mail Surveys," General Economics and Teaching 0502044, University Library of Munich, Germany.
- Tavassoli, Sam & Karlsson, Charlie, 2015.
"Persistence of various types of innovation analyzed and explained,"
Research Policy, Elsevier, vol. 44(10), pages 1887-1901.
- Karlsson, Charlie & Tavassoli, Sam, 2015. "Persistence of various types of innovation analysed and explained," Working Paper Series in Economics and Institutions of Innovation 392, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
- Tavassoli, Sam & Karlsson, Charlie, 2015. "Persistence of Various Types of Innovation Analyzed and Explained," Papers in Innovation Studies 2015/19, Lund University, CIRCLE - Centre for Innovation Research.
- Sprong, Niels & Driessen, Paul H. & Hillebrand, Bas & Molner, Sven, 2021. "Market innovation: A literature review and new research directions," Journal of Business Research, Elsevier, vol. 123(C), pages 450-462.
- Kostopoulos, Konstantinos & Papalexandris, Alexandros & Papachroni, Margarita & Ioannou, George, 2011. "Absorptive capacity, innovation, and financial performance," Journal of Business Research, Elsevier, vol. 64(12), pages 1335-1343.
- Bernhardt, Kenneth L. & Donthu, Naveen & Kennett, Pamela A., 2000. "A Longitudinal Analysis of Satisfaction and Profitability," Journal of Business Research, Elsevier, vol. 47(2), pages 161-171, February.
- Geiger, Susi & Kjellberg, Hans, 2021. "Market mash ups: The process of combinatorial market innovation," Journal of Business Research, Elsevier, vol. 124(C), pages 445-457.
- Mahoney, James & Goertz, Gary, 2006. "A Tale of Two Cultures: Contrasting Quantitative and Qualitative Research," Political Analysis, Cambridge University Press, vol. 14(3), pages 227-249, July.
- Hawa, Joelle & Baker, Jonathan & Plewa, Carolin, 2020. "Composing markets: A framework of intentionality in market-shaping," Journal of Business Research, Elsevier, vol. 121(C), pages 47-57.
- Justin J. P. Jansen & Frans A. J. Van Den Bosch & Henk W. Volberda, 2006.
"Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators,"
Management Science, INFORMS, vol. 52(11), pages 1661-1674, November.
- Jansen, J.J.P. & van den Bosch, F.A.J. & Volberda, H.W., 2006. "Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators," ERIM Report Series Research in Management ERS-2006-038-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
- Regany, Fatima & Benmecheddal, Ahmed & Belkhir, Meriam & Djelassi, Souad, 2021. "Conflicting coexistence of legitimation and delegitimation logics in a revived market: The case of a traditional clothing market," Journal of Business Research, Elsevier, vol. 123(C), pages 438-449.
- Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
- Fernandes Crespo, Nuno & Curado, Carla & Oliveira, Mírian & Muñoz-Pascual, Lucía, 2021. "Entrepreneurial capital leveraging innovation in micro firms: A mixed-methods perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 333-342.
- Cruz-Cárdenas, Jorge & Guadalupe-Lanas, Jorge & Velín-Fárez, Margarita, 2019. "Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors," Journal of Business Research, Elsevier, vol. 101(C), pages 846-853.
- Cadogan, John W. & Souchon, Anne L. & Procter, David B., 2008. "The quality of market-oriented behaviors: Formative index construction," Journal of Business Research, Elsevier, vol. 61(12), pages 1263-1277, December.
- Paul D. Ellis, 2006. "Market Orientation and Performance: A Meta‐Analysis and Cross‐National Comparisons," Journal of Management Studies, Wiley Blackwell, vol. 43(5), pages 1089-1107, July.
- Agarwal, Nivedita & Chakrabarti, Ronika & Brem, Alexander & Bocken, Nancy, 2018. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector," Journal of Business Research, Elsevier, vol. 86(C), pages 234-244.
- Ekman, Peter & Röndell, Jimmie & Kowalkowski, Christian & Raggio, Randle D. & Thompson, Steven M., 2021. "Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work," Journal of Business Research, Elsevier, vol. 124(C), pages 469-482.
- Janet Y. Murray & Masaaki Kotabe, 1999. "Sourcing strategies of U.S. service companies: a modified transaction–cost analysis," Strategic Management Journal, Wiley Blackwell, vol. 20(9), pages 791-809, September.
- Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
- Kaj Storbacka & Suvi Nenonen, 2021. "Managerial levers of market-shaping strategies: An abductive inquiry," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 31(3), pages 337-353, July.
- Barry L. Bayus & Gary Erickson & Robert Jacobson, 2003. "The Financial Rewards of New Product Introductions in the Personal Computer Industry," Management Science, INFORMS, vol. 49(2), pages 197-210, February.
- Jennifer Rowley, 2012. "Conducting research interviews," Management Research Review, Emerald Group Publishing Limited, vol. 35(3/4), pages 260-271, March.
- Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Theodorakis, Ioannis G. & Kottika, Efthymia, 2019. "Market-driving strategy and personnel attributes: Top management versus middle management," Journal of Business Research, Elsevier, vol. 104(C), pages 529-540.
- Nguyen, Arthur & Özçaglar-Toulouse, Nil, 2021. "Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam," Journal of Business Research, Elsevier, vol. 122(C), pages 131-144.
- Cadogan, John W. & Lee, Nick, 2013. "Improper use of endogenous formative variables," Journal of Business Research, Elsevier, vol. 66(2), pages 233-241.
- Gebauer, Heiko & Worch, Hagen & Truffer, Bernhard, 2012. "Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation," European Management Journal, Elsevier, vol. 30(1), pages 57-73.
- Diaz Ruiz, Carlos & Makkar, Marian, 2021. "Market bifurcations in board sports: How consumers shape markets through boundary work," Journal of Business Research, Elsevier, vol. 122(C), pages 38-50.
- Cova, Bernard & Ivens, Björn Sven & Spencer, Robert, 2021. "The ins and outs of market shaping: Exclusion as a darkside?," Journal of Business Research, Elsevier, vol. 124(C), pages 483-493.
- Breidbach, Christoph F. & Tana, Silviana, 2021. "Betting on Bitcoin: How social collectives shape cryptocurrency markets," Journal of Business Research, Elsevier, vol. 122(C), pages 311-320.
- Ghauri, Pervez & Wang, Fatima & Elg, Ulf & Rosendo-Ríos, Veronica, 2016. "Market driving strategies: Beyond localization," Journal of Business Research, Elsevier, vol. 69(12), pages 5682-5693.
- Sarstedt, Marko & Hair, Joseph F. & Ringle, Christian M. & Thiele, Kai O. & Gudergan, Siegfried P., 2016. "Estimation issues with PLS and CBSEM: Where the bias lies!," Journal of Business Research, Elsevier, vol. 69(10), pages 3998-4010.
- Curado, Carla & Muñoz-Pascual, Lucía & Galende, Jesús, 2018. "Antecedents to innovation performance in SMEs: A mixed methods approach," Journal of Business Research, Elsevier, vol. 89(C), pages 206-215.
- Tang, Tanya (Ya) & Zhang, Shaoling (Katee) & Peng, Jianping, 2021. "The value of marketing innovation: Market-driven versus market-driving," Journal of Business Research, Elsevier, vol. 126(C), pages 88-98.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Kurtaliqi, Fidan & Lancelot Miltgen, Caroline & Viglia, Giampaolo & Pantin-Sohier, Gaëlle, 2024. "Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies," Journal of Business Research, Elsevier, vol. 172(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Alexander Flaig & Daniel Kindström & Mikael Ottosson, 2021. "Market-shaping phases—a qualitative meta-analysis and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 354-374, December.
- Chatterjee, Sheshadri & Chaudhuri, Ranjan & Kumar, Ajay & Gupta, Shivam & Sengupta, Pooja, 2023. "Rethinking of firm innovation capability: Examining the moderating role of leadership ability on a new business model," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
- Lee, Chu-Heng & Hsieh, Ming-Huei, 2023. "Market innovation as an institutional reconciliation process: Two individual-level case studies," Journal of Business Research, Elsevier, vol. 169(C).
- Zheng, Lu & Ulrich, Klaus & Sendra-García, Javier, 2021. "Qualitative comparative analysis: Configurational paths to innovation performance," Journal of Business Research, Elsevier, vol. 128(C), pages 83-93.
- Barba-Aragón, María Isabel & Jiménez-Jiménez, Daniel, 2020. "HRM and radical innovation: A dual approach with exploration as a mediator," European Management Journal, Elsevier, vol. 38(5), pages 791-803.
- Leal-Rodríguez, Antonio L. & Ariza-Montes, Antonio J. & Morales-Fernández, Emilio & Albort-Morant, Gema, 2018. "Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 185-193.
- Suvi Nenonen & Kaj Storbacka, 2021. "Market-shaping: navigating multiple theoretical perspectives," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 336-353, December.
- Tzu-Hsin Liu & Yung-Chang Hsiao, 2019. "Fitting cooperative mode in inter-organizational strategic alliance: a perspective from innovative and financial performances," The Journal of Technology Transfer, Springer, vol. 44(1), pages 73-96, February.
- Thomas, Rhodri & Wood, Emma, 2014. "Innovation in tourism: Re-conceptualising and measuring the absorptive capacity of the hotel sector," Tourism Management, Elsevier, vol. 45(C), pages 39-48.
- Mager, Elena & Iurato, Chiara & Schanz, Heiner, 2023. "Depicting wood-based sectors to inform policymaking: A structural modeling approach centering on networks of markets," Forest Policy and Economics, Elsevier, vol. 157(C).
- Nicola Mountford & Susi Geiger, 2021. "Markets and institutional fields: foundational concepts and a research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 290-303, December.
- Osman Gök & Sinem Peker, 2017. "Understanding the links among innovation performance, market performance and financial performance," Review of Managerial Science, Springer, vol. 11(3), pages 605-631, July.
- Sun, Zhongjuan & Yu, Zhu & Wang, Cizhi & Fang, Hanqing, 2023. "Threshold effects, technology purchasing, and firm outcomes: An absorptive capacity perspective," Emerging Markets Review, Elsevier, vol. 55(C).
- Benmecheddal, Ahmed & Nguyen, Arthur & Özçaglar-Toulouse, Nil, 2023. "The micro dynamics of participation in collective market work: The case of Community-Supported Agriculture in France," Journal of Business Research, Elsevier, vol. 157(C).
- Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Theodorakis, Ioannis G. & Kottika, Efthymia, 2019. "Market-driving strategy and personnel attributes: Top management versus middle management," Journal of Business Research, Elsevier, vol. 104(C), pages 529-540.
- Teirlinck, Peter, 2017. "Configurations of strategic R&D decisions and financial performance in small-sized and medium-sized firms," Journal of Business Research, Elsevier, vol. 74(C), pages 55-65.
- Lucía Muñoz-Pascual & Jesús Galende & Carla Curado, 2021. "Contributions to Sustainability in SMEs: Human Resources, Sustainable Product Innovation Performance and the Mediating Role of Employee Creativity," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
- Breidbach, Christoph F. & Tana, Silviana, 2021. "Betting on Bitcoin: How social collectives shape cryptocurrency markets," Journal of Business Research, Elsevier, vol. 122(C), pages 311-320.
- Moqaddamerad, Sara & Ali, Murad, 2024. "Strategic foresight and business model innovation: The sequential mediating role of sensemaking and learning," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
- Miroshnychenko, Ivan & Strobl, Andreas & Matzler, Kurt & De Massis, Alfredo, 2021. "Absorptive capacity, strategic flexibility, and business model innovation: Empirical evidence from Italian SMEs," Journal of Business Research, Elsevier, vol. 130(C), pages 670-682.
More about this item
Keywords
Market-driving strategy; Market shaping; Market change; Market-driving strategy outcomes; Mixed-methods methodology; Partial least squares structural equation modeling (PLS-SEM);All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:139:y:2022:i:c:p:1240-1254. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.