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Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry

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  • Leal-Rodríguez, Antonio L.
  • Ariza-Montes, Antonio J.
  • Morales-Fernández, Emilio
  • Albort-Morant, Gema

Abstract

Many studies uphold market orientation as a key factor in creating and sustaining a firm's competitive advantage. This research aims to explore this topic further by including within the model the concept of green innovation. In particular, this paper empirically tests the mediating role of green innovation performance in the relationship between market orientation and organizational performance. This study relies on a sample of 145 firms belonging to the Spanish automotive components manufacturing sector. The results obtained by applying Partial Least Squares (PLS) path-modeling, a variance-based structural equations modeling technique, reveal that market orientation exerts a direct impact on organizational performance. Subsequently, we observe how the green innovation performance construct partially mediates the market orientation-organizational performance link. The paper brings some theoretical conclusions and implications for research and practice.

Suggested Citation

  • Leal-Rodríguez, Antonio L. & Ariza-Montes, Antonio J. & Morales-Fernández, Emilio & Albort-Morant, Gema, 2018. "Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 185-193.
    • Handle: RePEc:eee:tefoso:v:129:y:2018:i:c:p:185-193
    DOI: 10.1016/j.techfore.2017.07.021
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    4. Calik, Eyup, 2024. "A validated measurement scale for sustainable product innovation performance," Technovation, Elsevier, vol. 129(C).
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    6. Dayuan Li & Fei Tang & Lu Zhang, 2020. "Differential effects of voluntary environmental programs and mandatory regulations on corporate green innovation," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(3), pages 3437-3456, September.
    7. Xiongfeng Pan & Cuicui Han & Xiaowei Lu & Zhiming Jiao & Yang Ming, 2020. "Green innovation ability evaluation of manufacturing enterprises based on AHP–OVP model," Annals of Operations Research, Springer, vol. 290(1), pages 409-419, July.
    8. Tong Zhao & Haihua Zhou & Jinde Jiang & Wenyan Yan, 2022. "Impact of Green Finance and Environmental Regulations on the Green Innovation Efficiency in China," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    9. Murad Ali & Imran Ali & Gema Albort-Morant & Antonio Luis Leal-Rodríguez, 2021. "How do job insecurity and perceived well-being affect expatriate employees’ willingness to share or hide knowledge?," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 185-210, March.
    10. Huang, Yi-Chun & Chen, Chih Ta, 2022. "Exploring institutional pressures, firm green slack, green product innovation and green new product success: Evidence from Taiwan's high-tech industries," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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