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Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors

Author

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  • Cruz-Cárdenas, Jorge
  • Guadalupe-Lanas, Jorge
  • Velín-Fárez, Margarita

Abstract

Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in Ecuador, a developing Latin American country. We used 20 in-depth interviews followed by a survey of 425 adults to identify the factors associated with the tendency to reuse clothing. The study also identified gender differences regarding this behavior. Several factors in consumers' lives were revealed that explained the tendency to reuse clothing, including income, occupation, altruism, and physical environment. The study also showed that various population groups (e.g., lower income groups, younger individuals, students, and women) had a greater tendency to reuse clothing.

Suggested Citation

  • Cruz-Cárdenas, Jorge & Guadalupe-Lanas, Jorge & Velín-Fárez, Margarita, 2019. "Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors," Journal of Business Research, Elsevier, vol. 101(C), pages 846-853.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:846-853
    DOI: 10.1016/j.jbusres.2018.11.043
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    Citations

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    Cited by:

    1. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Painesis, Grigorios & Theodorakis, Ioannis G. & Kottika, Efthymia, 2022. "Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy," Journal of Business Research, Elsevier, vol. 139(C), pages 1240-1254.
    2. Eva Cerio, 2022. "How parents handle the disposal of their children's toys: an emotional and controlled process [Comment les parents gèrent la séparation des jouets de leurs enfants : un processus émotionnel et cont," Post-Print hal-03588879, HAL.
    3. Weng Marc Lim & Gaurav Gupta & Baidyanath Biswas & Rohit Gupta, 2022. "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1463-1484, September.
    4. Chih-Chun Lai & Ching-Erh Chang, 2020. "Clothing Disposal Behavior of Taiwanese Consumers with Respect to Environmental Protection and Sustainability," Sustainability, MDPI, vol. 12(22), pages 1-14, November.
    5. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Deyneka, Olga & Guadalupe-Lanas, Jorge & Velín-Fárez, Margarita, 2019. "Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries," Technological Forecasting and Social Change, Elsevier, vol. 149(C).

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