Media substitution in advertising: A spirited case study
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- Mark W. Frank, 2006. "Media Substitution in Advertising: A Spirited Case Study," Working Papers 0606, Sam Houston State University, Department of Economics and International Business.
References listed on IDEAS
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- Jon Nelson, 2003. "Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects using State Panel Data," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 22(1), pages 1-25, February.
- Nelson, Jon P. & Young, Douglas J., 2001. "Do Advertising Bans Work? An International Comparison," Working Papers 6-01-1, Pennsylvania State University, Department of Economics.
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- Seldon, Barry J. & Jewell, R. Todd & O'Brien, Daniel M., 2000. "Media substitution and economies of scale in advertising," International Journal of Industrial Organization, Elsevier, vol. 18(8), pages 1153-1180, December.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Tanja Greiner & Marco Sahm, 2011. "How Effective are Advertising Bans? On the Demand for Quality in Two-Sided Media Markets," CESifo Working Paper Series 3524, CESifo Group Munich.
- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015.
"Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry,"
2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California
205212, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015. "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Papers 37, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- Peter Scott & James Walker, 2010. "Advertising, promotion, and the competitive advantage of interwar British department stores," Economic History Review, Economic History Society, vol. 63(4), pages 1105-1128, November.
- Sahm, Marco & Greiner, Tanja, 2016. "How Effective Are Advertising Bans? On the Demand for Quality in Two-Sided Media Markets," Annual Conference 2016 (Augsburg): Demographic Change 145724, Verein für Socialpolitik / German Economic Association.
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