Intermedia Substitutability and Market Demand by National Advertisers
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- Alvin J. Silk & Lisa R. Klein & Ernst R. Berndt, 2001. "Intermedia Substitutability and Market Demand by National Advertisers," NBER Working Papers 8624, National Bureau of Economic Research, Inc.
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- Gary W. Bowman, 1976. "Demand and Supply of Network Television Advertising," Bell Journal of Economics, The RAND Corporation, vol. 7(1), pages 258-267, Spring.
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