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Chinese consumer attitudes towards energy saving: The case of household electrical appliances in Chongqing

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  • Ma, Guo
  • Andrews-Speed, Philip
  • Zhang, Jiandong

Abstract

Energy saving is now an important component of China’s energy policy. This paper reports the findings of a survey carried out in 2009 and 2010 of 246 citizens at different locations in the municipality of Chongqing in order to reveal information about attitudes towards energy and energy saving in the context of household electrical appliances. This study shows that citizens in Chongqing receive relatively little information and guidance on how to save energy in the home and that their stated level of knowledge on this subject is also rather limited. Respondents showed some willingness to save energy as long as this did not reduce their comfort and convenience, and they appeared likely to respond to economic incentives, such as high electricity prices or discounts on appliances. But they seemed to be unaware of the potential for information to help them save energy. The survey also demonstrated a high degree of heterogeneity across society with respect to sources of information and trust in those sources and with respect to attitudes to energy saving at home. These results show that the government needs to substantially adjust its strategies for promoting household energy saving.

Suggested Citation

  • Ma, Guo & Andrews-Speed, Philip & Zhang, Jiandong, 2013. "Chinese consumer attitudes towards energy saving: The case of household electrical appliances in Chongqing," Energy Policy, Elsevier, vol. 56(C), pages 591-602.
  • Handle: RePEc:eee:enepol:v:56:y:2013:i:c:p:591-602 DOI: 10.1016/j.enpol.2013.01.024
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    2. Bhati, Abhishek & Hansen, Michael & Chan, Ching Man, 2017. "Energy conservation through smart homes in a smart city: A lesson for Singapore households," Energy Policy, Elsevier, vol. 104(C), pages 230-239.
    3. Al-Shemmeri, Tarik & Naylor, Lucy, 2017. "Energy saving in UK FE colleges: The relative importance of the socio-economic groups and environmental attitudes of employees," Renewable and Sustainable Energy Reviews, Elsevier, vol. 68(P2), pages 1130-1143.
    4. James A. Gana & Thomas Hoppe, 2017. "Assessment of the Governance System Regarding Adoption of Energy Efficient Appliances by Households in Nigeria," Energies, MDPI, Open Access Journal, vol. 10(1), pages 1-21, January.
    5. Karim Khan & Anwar Shah & Jaffar Khan, 2016. "Electricity Consumption Patterns: Comparative Evidence from Pakistan’s Public and Private Sectors," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 21(1), pages 99-122, Jan-June.
    6. Kwakwa, Paul Adjei, 2014. "Energy-growth nexus and energy demand in Ghana: A review of empirical studies," MPRA Paper 54971, University Library of Munich, Germany, revised 01 Apr 2014.

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    Keywords

    Energy saving; Household appliances; Attitudes;

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