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Consumer engagement in alternative energy--Can the regulators and suppliers be trusted?


  • Mumford, John
  • Gray, David


The introduction of alternative energy requires collaboration between consumers, energy suppliers and regulators. A fundamental question is, will consumers engage with this agenda and, in particular, will they trust the institutions sufficiently to enable the collaborations that are needed. Present indications suggest that consumers have little trust in the established institutions and tend to reject such collaborations. This article presents two case studies which explore the way consumers, regulators and energy suppliers interact in relation to alternative energy projects. It analyses the inter-group interactions from the perspective of symbolic interactionism and discusses the aspects that undermine trust, leading to suggestions for improved trust.

Suggested Citation

  • Mumford, John & Gray, David, 2010. "Consumer engagement in alternative energy--Can the regulators and suppliers be trusted?," Energy Policy, Elsevier, vol. 38(6), pages 2664-2671, June.
  • Handle: RePEc:eee:enepol:v:38:y:2010:i:6:p:2664-2671

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    References listed on IDEAS

    1. Michael Siegrist & Heinz Gutscher & Timothy C. Earle, 2005. "Perception of risk: the influence of general trust, and general confidence," Journal of Risk Research, Taylor & Francis Journals, vol. 8(2), pages 145-156, March.
    2. Ragnar E. Löfstedt & Baruch Fischhoff & Ilya R. Fischhoff, 2002. "Precautionary principles: general definitions and specific applications to genetically modified organisms," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 21(3), pages 381-407.
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    Cited by:

    1. repec:eee:enepol:v:110:y:2017:i:c:p:404-409 is not listed on IDEAS
    2. Wolsink, Maarten, 2012. "Undesired reinforcement of harmful ‘self-evident truths’ concerning the implementation of wind power," Energy Policy, Elsevier, vol. 48(C), pages 83-87.
    3. Ma, Guo & Andrews-Speed, Philip & Zhang, Jiandong, 2013. "Chinese consumer attitudes towards energy saving: The case of household electrical appliances in Chongqing," Energy Policy, Elsevier, vol. 56(C), pages 591-602.
    4. repec:eee:rensus:v:81:y:2018:i:p2:p:2160-2180 is not listed on IDEAS

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