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Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan

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  • Kubo, Takahiro
  • Shoji, Yasushi
  • Tsuge, Takahiro
  • Kuriyama, Koichi

Abstract

Donation is one of the most important solutions to inadequate funding for protected area management; however, there has been little agreement on the measures to be used to encourage visitors to donate. We conducted a field experiment in Daisetsuzan National Park, Japan, to examine the effect on donation behavior of providing information about two types of initial contributions. The first type of contribution is toward the fundraising campaign for trail maintenance and the initial amount of government funding (i.e., seed money) and information is provided about the target amount. The second type is for trail maintenance and information is provided on the value of one day's contribution by other participants. We found that announcing the seed money amount and the target significantly increased the probability of a positive contribution and raised the average contribution, compared with the control treatment of no additional announcements. When the participants knew others' contribution beforehand, the likelihood of a positive contribution increased; however, the average contribution tended to decrease. In conclusion, announcing the seed money and the fundraising target is superior to the other measures studied in this paper to raise funds in this specific context of protected area management.

Suggested Citation

  • Kubo, Takahiro & Shoji, Yasushi & Tsuge, Takahiro & Kuriyama, Koichi, 2018. "Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan," Ecological Economics, Elsevier, vol. 144(C), pages 124-128.
    • Handle: RePEc:eee:ecolec:v:144:y:2018:i:c:p:124-128
    DOI: 10.1016/j.ecolecon.2017.07.032
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    References listed on IDEAS

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    Cited by:

    1. Vilela, Thais & Malky Harb, Alfonso & Mendizábal Vergara, Carla, 2022. "Chileans' willingness to pay for protected areas," Ecological Economics, Elsevier, vol. 201(C).
    2. Qiaoqiao Zhan & Katsunori Furuya & Xiaolan Tang & Zhehui Li, 2024. "Policy Development in China’s Protected Scenic and Historic Areas," Land, MDPI, vol. 13(2), pages 1-24, February.
    3. Claire Teunenbroek & René Bekkers & Bianca Beersma, 2021. "They ought to do it too: Understanding effects of social information on donation behavior and mood," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 229-253, June.
    4. Claire van Teunenbroek & René Bekkers, 2020. "Follow the crowd: Social information and crowdfunding donations in a large field experiment," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 3(1).
    5. Ziyi Li & Liang Mao, 2022. "Construction of a National Trail Research Framework under a Natural Protected Area System," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
    6. Kota Mameno & Takahiro Kubo & Hiroyuki Oguma & Yukihiro Amagai & Yasushi Shoji, 2022. "Decline in the alpine landscape aesthetic value in a national park under climate change," Climatic Change, Springer, vol. 170(3), pages 1-18, February.

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    More about this item

    Keywords

    Donation; Field experiment; Information provision; National park; Park management; Voluntary contribution;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • Q28 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Government Policy
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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