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The giving type: Identifying donors

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  • de Oliveira, Angela C.M.
  • Croson, Rachel T.A.
  • Eckel, Catherine

Abstract

One commonly used strategy in charitable fundraising is sharing names and contact information of donors between organizations, even those whose missions are unrelated. The efficacy of this practice hinges on the existence of "giving types," that is, a positive correlation at the individual level between giving to one organization and to another. We run an experiment using a non-student sample (an artifactual field experiment) in which participants have the opportunity to donate to multiple charitable organizations. We examine the relationship between giving to one organization and giving to another. Our results support the existence of a giving type; a factor analysis demonstrates that giving decisions are driven by a single (unique) factor, and individuals who give to one organization, give significantly more to other organizations than do non-donors. Our results have important implications for the economics of charity and for fundraising practice.

Suggested Citation

  • de Oliveira, Angela C.M. & Croson, Rachel T.A. & Eckel, Catherine, 2011. "The giving type: Identifying donors," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 428-435, June.
  • Handle: RePEc:eee:pubeco:v:95:y:2011:i:5-6:p:428-435
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    Cited by:

    1. Stephen Knowles & Maroš Servátka, 2014. "Transaction costs, the Opportunity Cost of Time and Inertia in Charitable Giving:," Working Papers 1401, University of Otago, Department of Economics, revised Jan 2014.
    2. Brown, Sarah & Harris, Mark N. & Taylor, Karl, 2012. "Modelling charitable donations to an unexpected natural disaster: Evidence from the U.S. Panel Study of Income Dynamics," Journal of Economic Behavior & Organization, Elsevier, vol. 84(1), pages 97-110.
    3. Maja Adena & Steffen Huck & Imran Rasul, 2017. "Testing consumer theory: evidence from a natural field experiment," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 3(2), pages 89-108, December.
    4. Matteo M. Galizzi & Daniel Navarro Martinez, 2015. "On the external validity of social-preference games: A systematic lab-field study," Economics Working Papers 1462, Department of Economics and Business, Universitat Pompeu Fabra.
    5. Etang, Alvin & Fielding, David & Knowles, Stephen, 2012. "Giving to Africa and perceptions of poverty," Journal of Economic Psychology, Elsevier, vol. 33(4), pages 819-832.
    6. Goeschl, Timo & Kettner, Sara Elisa & Lohse, Johannes & Schwieren, Christiane, 2015. "What do we learn from public good games about voluntary climate action? Evidence from an artefactual field experiment," Working Papers 0595, University of Heidelberg, Department of Economics.
    7. Lata Gangadharan & Philip J. Grossman & Kristy Jones, 2014. "Deconstructing Giving: Donor Types and How They Give," Monash Economics Working Papers 53-14, Monash University, Department of Economics.
    8. Cartwright, Edward & Patel, Amrish, 2013. "How category reporting can improve fundraising," Journal of Economic Behavior & Organization, Elsevier, vol. 87(C), pages 73-90.
    9. Steffen Huck & Imran Rasul & Andrew Shephard, 2015. "Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model," American Economic Journal: Economic Policy, American Economic Association, vol. 7(2), pages 326-369, May.
    10. David Fielding & Stephen Knowles, 2015. "Can you spare some change for charity? Experimental evidence on verbal cues and loose change effects in a Dictator Game," Experimental Economics, Springer;Economic Science Association, vol. 18(4), pages 718-730, December.
    11. Johansson-Stenman, Olof & Svedsäter, Henrik, 2012. "Self-image and valuation of moral goods: Stated versus actual willingness to pay," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 879-891.
    12. Sandra Polania-Reyes, 2016. "Disentangling Social Capital: Lab-in-the-Field Evidence on Coordination, Networks, and Cooperation," Artefactual Field Experiments 00565, The Field Experiments Website.
    13. repec:eee:jeborg:v:142:y:2017:i:c:p:32-46 is not listed on IDEAS
    14. Christine L. Exley, 2015. "Excusing Selfishness in Charitable Giving: The Role of Risk," Discussion Papers 15-013, Stanford Institute for Economic Policy Research.
    15. Eckel, Catherine & Johnson, Cathleen & Montmarquette, Claude, 2013. "Human capital investment by the poor: Informing policy with laboratory experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 95(C), pages 224-239.
    16. Emily Skarbek, 2014. "The Chicago Fire of 1871: a bottom-up approach to disaster relief," Public Choice, Springer, vol. 160(1), pages 155-180, July.
    17. Carlsson, Fredrik & Johansson-Stenman, Olof & Nam, Pham Khanh, 2014. "Social preferences are stable over long periods of time," Journal of Public Economics, Elsevier, vol. 117(C), pages 104-114.
    18. Gallier, Carlo & Reif, Christiane & Römer, Daniel, 2015. "Consistent or balanced? On the dynamics of voluntary contributions," ZEW Discussion Papers 14-060 [rev.], ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    19. Huck, Steffen & Rasul, Imran, 2011. "Matched fundraising: Evidence from a natural field experiment," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 351-362, June.
    20. Martin Fochmann & Arne Kleinstück, 2012. "Steueraversion - Sind wir wirklich bereit auf Einkommen zu verzichten, nur um Steuern zu sparen?," FEMM Working Papers 120024, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    21. repec:kap:expeco:v:20:y:2017:i:2:d:10.1007_s10683-016-9492-1 is not listed on IDEAS
    22. Gallier, Carlo & Reif, Christiane & Römer, Daniel, 2014. "Consistent or balanced? On the dynamics of voluntary contributions," ZEW Discussion Papers 14-060, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.

    More about this item

    Keywords

    Charitable Giving Public Goods Field Experiment Preference Stability Social Preferences;

    JEL classification:

    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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